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assortment

assortment

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retail by viki downloaded from net
retail by viki downloaded from net

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Published by: api-3784371 on Oct 16, 2008
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03/18/2014

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Retail Assortments
Retailing
MKTG 3346
Professor Edward Fox
Cox School of Business/SMU
Variety and Assortment
WHY IS IT IMPORTANT?
\ue000Influences Willingness to Shop the Store
\ue001Does the retailer carry the consumer\u2019s preferred
products?
\ue001Does the consumer have many product
alternatives?
\ue001Can the consumer buy all of the goods that she
needs?
\ue000Influences Purchases in Store
\ue001Brand Choice
\ue001Unplanned Items
Variety and Assortment
For Retailers of Merchandise, Variety and Assortment are
Composed of:
\ue000Branded Products

\ue001Sold at competing retailers
\ue001Brands have value for consumers
\ue001Lower margin for retailers

\ue000Private Label Products
\ue001Exclusive to the retailer
\ue001Higher margins

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