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Table Of Contents

Economic and Demographic Perspectives
81 Million People
Shaped by…
Great Progress
44 Billion US$ Economy in 2004
Excitingly Young
But Not Highly Concentrated
Urban Wealth Continues To Grow Strongly
17% Receive Money From Overseas
Demographic Profiles and Economic Development Behind Trends in Vietnam
Consumer Perspectives
Affluence Impacting Lifestyles
Trends Impacting Technology And Finance
Extremely Optimistic
Increasingly Tech Savvy
Modern Conveniences Prevail
Financial Services Poised for Growth
Success Defined by Job and Networked Critical Increasingly Open Minded
Changing Attitudes Amongst Vietnamese Women
Household Purchasers Not Yet Modern But Heading That Way
6 In 10 Are Working
Your Target –Household Category Manager (HCM)
A Look Ahead -Kids Are Very Savvy Consumers
Kids’ Pester Power
Trends Impact on Consumption
Reaching Consumers
Mass Media Main Source For New Trends
Trends Impacting Media and Mediums
Media Perspective
Personal Care Products Have The Maximum Share
Unilever Dwarf Other Advertisers On Expenditure
Trends in Communications
7 Stages of Advertising Literacy (Mary Goodyear)
Vietnamese Advertising Literacy
Market Perspectives
The Woman Of The House Shops Most Often At… (HCMC)
The Woman Of The House Shops Most Often At… (Hanoi)
The Death Of The Wet Market?
Supermarkets Are The Future
Trends Impact on Retail Environment
Key Consumer Trends
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CI on Vietnam 2006

CI on Vietnam 2006

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Published by Trang Neu

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Published by: Trang Neu on Oct 20, 2011
Copyright:Attribution Non-commercial


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