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Dominos Final

Dominos Final

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Published by Ari Morris

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Published by: Ari Morris on Oct 21, 2011
Copyright:Attribution Non-commercial

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07/10/2013

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Domino’s Pizza Inc.
 The Pizza Turnaround Case Study
By Ari Morris and Mike Gordon
 
Table of Contents
ContentPages
HistoryofDominosInc.KeyFiguresSituationAnalysis13Researchconductedbycompany46Goals7Objectives8TargetAudience9Tactics1012Messages13Slogans14Execution15‐18Evaluation19MediaCoverage2022Personalanalysis23PRcontactinterview2425Currentinformation26Citations27‐28AppendixA29‐30AppendixB31‐32AppendixC33‐34AppendixD35
 
History of Domino’s Inc.
1960s
1960
:TomMonaghanandhisbrother,James,purchase"DomiNick's,"apizzastoreinYpsilanti,Mich.Monaghanborrowed$500tobuythestore.
1965
:TomMonaghan,thesoleownerofcompany,renamesthebusiness"Domino'sPizza,Inc."
1967
:ThefirstDomino’sPizzafranchisestoreopensinYpsilanti,Michigan.
1980s
1983
:Domino’s1
st 
internationalstoreopensinWinnipeg,Canada.
1983
:The1,000
th
Domino’sstoreopens.
1989
:PanPizza,thecompany’s1
st 
newproduct,isintroduced.

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