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Lakme2

Lakme2

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Published by api-3796907

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Published by: api-3796907 on Oct 17, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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\u2022Launched in Jan 2002,head on for
Lakme\u2019s Elle-18
\u2022Globally positioned at the young and
trendy shopper
\u2022Targeted at the socio-economic class
(SEC) A, A2

\u202230 products covering categories like nail enamel, lipsticks, lip gloss, face makeup kits and eye shadow

Lakm\u00e9 Positioning
\u2022Youth section \u2013 Elle 18

\u2022Premium segment \u2013 Aviance
("customized beauty solutions\u201c),
and Orchids

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