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FALL 2011
 
Returns to the JW Marriott Los Angelesat L.A. LIVE, June 12-14, 2012
Get the lowest rate possible of $695
This offer will be for a limited time, so don’t miss it
THE CONFERENCE 2012
*Rate is only available to PromaxBDA members who are new or renewing their membership for 2012.
!
*
!Registration opens on Thursday, December 1, 2011.
 
 C ONTENT S
ON THE COVER
Design by www.andcompany.com
BRIEF
 
FALL 2011
UPFRONTOVERVIEW LAST LOOK IN FOCUSSPECIAL REPORTS
 Watch DogNews BriefBrand/RebrandSpot WatchLetter from the PresidentLetter from the Guest EditorNews and Events
Now in Technicolorp. 14Simply the Bestp. 6By ArgentinianDesignp. 22CutthroatCupcakesp. 24Scene-StealingSequencesp. 60From NYCto Tel Avivp. 80
Picture TubeShuffle ViewpointCreative BriefMedia InnovationsBrief EncountersDesign/DissectExecutive SummarySports Media MarketingDiversity in EntertainmentMain Title DesignNBC’s 85th Anniversary
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