'UK Commercial Radio in Numbers: Q2 2009' by Grant Goddard

UK COMMERCIAL RADIO IN
NUMBERS: Q2 2009
Grant Goddard
radio specialist
www.grantgoddard.co.uk
October 2009
Grant Goddard
radio specialist
UK commercial radio revenues
UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009
162.0
165.2
159.8
148.2
151.2
155.7
152.5
149.0
150.9
2007 Q3
2007 Q4
119.7
128.6
2009 Q1
2009 Q2
129.0
137.3
2008 Q3
2008 Q4
134.2
2008 Q2
159.8
149.4
2007 Q2
2008 Q1
148.9
2007 Q1
140.9
0
2006 Q4
50
141.4
100
2006 Q3
2006 Q2
2006 Q1
2005 Q4
2005 Q3
143.3
150
2005 Q2
2005 Q1
2004 Q4
2004 Q3

Grant Goddard
radio specialist
Quarterly revenues - m per quarter

200
[source: Radio Advertising Bureau]
Grant Goddard
radio specialist
Quarterly revenues - % change year-on-year

7.1
7.3
2008 Q1
6.7
2007 Q4
10
5.4
5
3.4
2.8
0.8
-5
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2007 Q3
2007 Q2
2007 Q1
2006 Q4
2006 Q3
2006 Q2
2006 Q1
2005 Q4
2005 Q3
2005 Q2
2005 Q1
2004 Q4
2004 Q3
-4.6
-5.8
-6.7
-10
-9.5
-15
-20
-7.3
-7.8
-9.5
-10.1
-10.8
-14.5
-19.5

85.7
87.3
42.2
43.3
43.1
39.2
39.9
2005 Q2
2005 Q3
2005 Q4
2006 Q1
2006 Q2
local advertisers
national advertisers
87.4
85.0
81.6
83.3
71.5
71.6
65.6
68.4
39.4
40.4
39.4
40.2
39.3
37.0
37.1
36.2
36.8
34.8
2007 Q1
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2
2008 Q3
2008 Q4
2009 Q1
2009 Q2
60.0
74.8
38.9
2006 Q4
96.1
75.8
39.7
24.8
23.4
27.1
28.6
24.4
27.4
28.0
24.0
22.1
27.1
25.8
22.1
26.1
25.9
120
2006 Q3
82.2
89.9
25.2
23.5
22.4
21.9
25.2
24.1
160
78.6
95.9
0
44.1
20
2005 Q1
40
93.0
60
47.0
80
2004 Q4
91.1
100
44.5
140
2004 Q3

Grant Goddard
radio specialist
Quarterly revenues - m per quarter

180
branded content
Grant Goddard
radio specialist
Quarterly revenues from local advertisers - % change year-on-year

4
3.5
3.3
1.3
1.1
0.5
-2.4
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2007 Q1
2006 Q4
2006 Q3
2006 Q2
2006 Q1
2005 Q4
2005 Q3
2005 Q2
2005 Q1
2004 Q4
-2
2004 Q3
-2.7
-4
-5.5
-6
-5.9
-6.4
-6.0
-8
-8.3
-8.3
-8.4
-9.1
-10
-12
-9.7
-9.8
-11.1

Grant Goddard
radio specialist
Quarterly revenues from national advertisers - % change year-on-year

15
11.4
10.0
10
7.6
4.6
3.5
3.4
3.4
-10
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2007 Q1
-6.3
2006 Q4
-6.1
2006 Q3
2006 Q1
-5.9
2006 Q2
2005 Q4
-7.0
2005 Q3
2005 Q2
2005 Q1
2004 Q4
-5
2004 Q3
-10.0
-11.6
-15
-12.2
-14.3
-15.9
-16.1
-20
-21.2
-25
-30
-28.8

Grant Goddard
radio specialist
Quarterly revenues from branded content - % change year-on-year

30
28.9
25
20
16.5
15.6
15
11.2
10.4
10.2
10
8.0
7.5
7.3
5
0.0
0.9
2.2
1.2
0.0
-10
-9.3
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2007 Q1
2006 Q4
2006 Q3
2006 Q2
2006 Q1
2005 Q4
2005 Q3
2005 Q2
2005 Q1
2004 Q4
-5
2004 Q3
-8.0

200
100
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
514.6
529.1
560.2
582.3
593.9
609.1
588.1
2007 Q3
2008 Q1
580.5
2007 Q2
598.2
579.3
2007 Q1
2007 Q4
581.7
596.5
2006 Q4
2006 Q3
607.6
2006 Q2
613.4
2005 Q4
602.6
622.9
2005 Q3
2006 Q1
630.2
2005 Q2
645.3
300
2005 Q1
400
641.0
500
2004 Q4
600
644.2
700
2004 Q3

Grant Goddard
radio specialist
Four-quarter moving average revenues - m per annum
Grant Goddard
radio specialist
Four-quarter moving average revenues - % change year-on-year

15
10.6
10
6.1
5.1
5
3.9
2.8
2.3
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2009 Q2
-3.9
-4.2
-5.2
-6.6
2007 Q1
2006 Q4
2006 Q3
2006 Q2
2005 Q4
2005 Q3
2006 Q1
-3.6
-4.3
2009 Q1
-5
2005 Q2
2005 Q1
2004 Q4
2004 Q3
-13.1
-13.4
-4.5
-6.4
-10
-15
10
Grant Goddard
radio specialist
220.1
178.3
129.0
1991
141.0
136.6
200
1990
300
308.8
270.7
400
560.2
598.2
581.7
613.4
604.0
562.7
354.1
418.1
500
464.4
600
549.0
594.6
700
641.0
Annual revenues - m per annum
100
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992

11
91.0
103.1
120.7
136.4
151.6
1993
1994
1995
1996
1997
local advertisers
160.3
153.9
145.4
142.5
149.1
168.7
183.1
172.7
157.8
159.4
149.6
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
304.8
337.3
322.7
347.7
105.8
101.5
101.2
93.0
93.7
76.0
600
364.1
359.3
71.3
60.8
342.3
400
62.1
500
344.3
388.4
310.5
257.8
202.5
172.3
150.1
300
1998
200
117.1
87.3
67.0
74.0
63.6
1992
0
65.3 63.7
72.9
100
1991
1990

Grant Goddard
radio specialist
Annual revenues by source - m per annum

700
branded content
12
Grant Goddard
radio specialist
621.9
2007
482.9
560.2
630.7
2006
686.2
737.5
715.6
686.0
2002
272.2
218.7
207.5
300
232.6
400
328.1
390.0
500
434.4
600
603.1
551.3
700
680.5
800
2001
750.0
Annual revenues - m per annum at 2008 prices
200
100
2008
2005
2004
2003
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
[source: Radio Advertising Bureau, base: RPI]

13
100
138.9
153.7
173.9
191.9
206.8
1993
1994
1995
1996
1997
300
400
local advertisers
426.7
417.3
425.7
418.9
199.9
183.4
176.6
181.8
199.9
210.7
1999
2000
2001
2002
2003
2004
350.7
165.8
149.6
2007
2008
105.8
500
304.8
349.9
171.1
2006
389.0
193.2
105.5
109.7
104.0
600
2005
107.8
90.0
86.9
77.0
76.7
700
489.9
403.2
211.4
1998
339.9
276.2
242.4
216.2
174.6
133.3
103.9
114.8
1992
108.4
102.4
0
105.0
124.2
200
1991
1990

Grant Goddard
radio specialist
Annual revenues by source - m per annum at 2008 prices

800
branded content
[source: Radio Advertising Bureau, base: RPI]
14
Grant Goddard
radio specialist
Revenue yield - average per 1000 hours listened at 2008 prices
27.00
2007
25.13
26.67
28.48
29.74
28.43
27.18
24.61
2006
15.67
13.29
1992
15.12
12.84
15
1991
16.21
20
17.72
20.67
25
22.68
25.27
30
26.48
29.71
35
10
2008
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1990
[source: RAJAR, Radio Advertising Bureau, base: RPI]

15
Grant Goddard
radio specialist
Total revenues & station numbers - m per annum at 2008 prices

1,000
76
60
50
49
49
48
42
38
33
26
19
19
19
19
97
126
122
272
268
261
255
248
303
600
631622
603
177
315
737
716
686
680686
560
551
483
400
434
390
328
272
233
207219
200
47
63
16
50
121
107
253264
232
205196
197
186200
180172186
168
100
106
150
143
172
200
800
750
205
226
250
242
300
288
310
350
0
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
num ber of analogue local com m ercial radio stations [left axis]
com m ercial radio revenues (m @ 2008 prices) [right axis]
[source: Ofcom, Radio Advertising Bureau, base: RPI]
16
Grant Goddard
radio specialist
Average revenues per commercial radio station - m per annum at 2008 prices
10.4
11
8.8
10
9
6.9
6.4
2.0
2.0
1.8
2007
2008
2.7
2004
2006
2.7
2003
2.4
2.6
2002
2.5
1999
2.7
2.4
1998
2001
2.4
2.3
1995
1997
2.3
1994
2.5
2.2
1.8
1992
1993
1.9
1991
2.2
1996
3.0
3.5
4.2
4.6
4.1
3.8
4.9
1983
3.9
4.1
4.9
1982
5.2
5.1
5.2
2005
2000
1990
1989
1988
1987
1986
1985
1984
1981
1980
1979
1978
1977
1976
1975
1974
[source: Ofcom, Radio Advertising Bureau, base: RPI]

17
Grant Goddard
UK commercial radio advertising expenditure
radio specialist
Commercial radio top product categories - 12-month moving averages - per annum
Rank Sector
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Government, Social & Political Organisations

Entertainment & The Media
Motors
Retail
Household Equipment
Business & Industrial
Telecomms
Finance
Travel & Transport
Food
Pharmaceutical
Drink
Cosmetics & Toiletries
Computers
Property
Household Stores
Leisure Equipment
Clothing & Accessories
Online Retail
Household Appliances
12-month moving
average Jun 2009
radio
share
12-month moving
average Jun 2008
change
year-onyear
89,854,971
80,560,404
77,939,266
66,178,765
33,925,958
32,988,133
30,736,497
30,652,065
26,515,371
15,626,761
13,241,653
10,002,090
9,953,795
7,659,415
7,640,184
4,058,720
2,792,605
2,599,594
2,490,707
1,762,899
12
7
12
7
8
12
6
3
4
3
4
3
2
2
13
2
1
1
3
3
82,775,291
75,128,572
82,301,002
69,480,705
38,134,624
35,623,847
40,178,430
37,681,863
27,077,877
14,131,099
12,445,917
12,559,468
9,813,912
6,778,301
12,488,140
5,607,154
3,002,429
2,854,697
6,179,785
981,192
9
7
-5
-5
-11
-7
-24
-19
-2
11
6
-20
1
13
-39
-28
-7
-9
-60
80
[source: Nielsen Media Research]

18
Grant Goddard
UK commercial radio advertising expenditure
radio specialist
Commercial radio top advertisers 12-month moving averages - per annum
Rank Advertiser
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
COI
Specsavers Optical Group Ltd
Blockbuster Entertainment Ltd
Autoglass Holdings
T-Mobile Network
British Sky Broadcasting Ltd
Unilever UK Ltd
Ford Motor Company Ltd
Dfs Furniture Plc
Procter & Gamble Ltd
News Intl. Newspapers Ltd
Vodafone Ltd
Vauxhall Motors Ltd
Volkswagen UK Ltd
Orange Plc
Audi UK Ltd
Territorial Army
Entertainment Films
BT Ltd
Universal Pictures Limited
12-month moving
average Jun 2009
49,155,957
7,898,193
6,119,396
6,016,508
5,762,470
5,624,923
5,409,201
5,367,407
5,300,662
4,106,318
3,835,158
3,833,010
3,687,153
3,658,163
3,572,623
3,397,290
3,331,651
3,267,126
3,243,938
3,130,617
radio
share
%
22
17
55
60
9
4
4
10
6
2
8
6
9
12
6
15
100
13
4
10
12-month moving
average Jun 2008
46,114,026
3,821,240
4,275,302
4,952,667
3,366,377
4,744,216
3,679,883
5,259,165
6,269,957
4,704,142
3,096,751
3,629,501
3,395,270
5,551,546
344,411
2,262,931
736,172
3,088,765
4,644,432
1,676,246
change
year-onyear
%
7
107
43
21
71
19
47
2
-15
-13
24
6
9
-34
937
50
353
6
-30
87
[source: Nielsen Media Research]

19
Grant Goddard
radio specialist
UK commercial radio listening
20
Grant Goddard
UK total radio listening
radio specialist
Adult (15+) weekly reach - %

100
89.7
90.8
91.5
66.2
65.5
66.1
89.9
90.2
89.9
90.3
64.4
64.9
64.2
63.2
2002 Q2
2003 Q2
2004 Q2
2005 Q2
89.6
90.6
88.9
90.3
75
61.7
63.6
61.1
62.3
2008 Q2
2009 Q2
50
25
0
1999 Q2
2000 Q2
2001 Q2
all radio: w eekly reach (%)
2006 Q2
2007 Q2
com m ercial radio: w eekly reach (%)
[source: RAJAR]
21
Grant Goddard
radio specialist
Adult (15+) average hours listened per week

25
23.1
23.6
24.4
24.0
23.9
24.4
23.9
23.5
23.1
22.5
22.2
13.9
13.7
2008 Q2
2009 Q2
20
15
15.4
15.4
15.8
15.2
14.9
15.4
15.1
14.6
14.4
2006 Q2
2007 Q2
10
0
1999 Q2
2000 Q2
2001 Q2
2002 Q2
2003 Q2
all radio: average hours/w eek
2004 Q2
2005 Q2
com m ercial radio: average hours/w eek
[source: RAJAR]
22
Grant Goddard
radio specialist
Total adult (15+) hours listened to all radio - 000 hours per week
1,200,000
561,706
564,476
573,516
572,682
576,627
569,438
555,137
553,731
558,382
526,154
800,000
486,785
1,000,000
600,000
486,013
506,955
479,284
469,714
482,457
469,980
449,241
459,322
431,081
439,457
200,000
489,036
400,000
1999 Q2
2000 Q2
2001 Q2
2002 Q2
2003 Q2
2004 Q2
2005 Q2
2006 Q2
2007 Q2
2008 Q2
2009 Q2
0
all com m ercial radio
all BBC radio
other radio
[source: RAJAR]
23
Grant Goddard
radio specialist
Location of all radio listening - %
other 1%
in-car 18%
at w ork or
outdoors 16%
in-hom e 63%
Dial-up
[Source: RAJAR, year to Q1 2009] [data does not sum to 100%: from Ofcom, The Communications Market 2009, p.193, Figure 3.51]
24
Grant Goddard
UK radio listening by platform
radio specialist
19.9
11.1
11.1
10.9
14.0
10.7
10.6
10.5
7.3
10
10.3
9.3
9.5
12
9.9
11.9
14
13.5
13.3
16
17.8
17.5
15.3
18
17.9
16.8
20
18.9
22
20.6
Adult (15+) all radio weekly reach by platform - %
2.7
internet platform
DAB platform
2009 Q2
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2007 Q1
2006 Q4
2006 Q3
2005 Q4
2005 Q3
2005 Q2
2005 Q1
2004 Q4
2004 Q3
2004 Q2
2004 Q1
2003 Q4
Dial-up
2003 Q3
2003 Q2
2003 Q1
2002 Q4
2002 Q3
2006 Q2
Satellite
2006 Q1
3.6
digital TV platform
[source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services]
25
Grant Goddard
radio specialist
Percentage of total commercial radio listening by group owner Q2 2009

45
40.2
40
35
30
25.2
25
20
15
10.3
10
0.4
0.4
0.3
0.3
0.2
0.1
0.1
Northern Media Group
Touch Radio Network
Southwest Local Radio
Cheshire Radio
Sunrise Radio
[source: RAJAR, grey columns are publicly quoted companies]
0.7
Kent Messenger Radio
The Local Radio Company
TIML Golden Square
UTV Radio
Guardian Media Group
Bauer Radio
Global Radio
1.0
Town & Country Broadcasting
1.0
Cumberland News Group
1.1
Tindle Radio
1.1
UKRD
1.6
Planet Rock
2.9
Lincs FM Group
6.9
26
400,000
466,008
Q2 2009
Q1 2009
425,902
427,050
441,457
439,457
432,016
Q3 2008
Q4 2008
431,081
424,396
431,319
Q2 2008
Q1 2008
Q4 2007
Q3 2007
Q2 2007
Q1 2007
Q4 2006
466,172
463,531
459,322
457,102
449,241
Q2 2006
Q3 2006
449,529
Q1 2006
Q4 2005
Q3 2005
469,980
480,000
Q2 2005
463,420
420,000
Q1 2005
439,709
440,000
464,351
453,692
460,000
Q4 2004
Q3 2004

Grant Goddard
radio specialist
Total adult (15+) hours listened to commercial radio - 000 hours per week
[source: RAJAR]
27
Q2 2009
Q1 2009
61.5
Q4 2008
61.1
61.6
61.7
61.5
60
Q3 2008
Q2 2008
Q1 2008
61.0
61
Q4 2007
Q3 2007
Q2 2007
Q1 2007
Q4 2006
Q3 2006
Q2 2006
61.6
62
Q1 2006
62.6
62.6
62.3
62.1
62.0
62.0
62.2
63.6
63.4
63.2
62.9
63
Q4 2005
Q3 2005
Q2 2005
Q1 2005
63.8
63.5
64
Q4 2004
Q3 2004

Grant Goddard
radio specialist
Total commercial radio adult (15+) reach per week - %

65
[source: RAJAR]
28
Grant Goddard
radio specialist
Total commercial radio average hours per adult (15+) listener per week
13.7
13.5
13.7
13.7
14
13.9
13.9
14.0
14.1
14.1
14.4
14.6
14.6
14.8
14.7
15.0
15.2
15.1
15.0
14.9
15
15.0
16
Q2 2009
Q1 2009
Q4 2008
Q3 2008
Q2 2008
Q1 2008
Q4 2007
Q3 2007
Q2 2007
Q1 2007
Q4 2006
Q3 2006
Q2 2006
Q1 2006
Q4 2005
Q3 2005
Q2 2005
Q1 2005
Q4 2004
Q3 2004
13
[source: RAJAR]
29
Grant Goddard
radio specialist
Commercial radio share of total radio listening (adults 15+) - %
42.2
42.4
42.4
42.1
42.7
43.1
43.3
43.2
42.9
42.6
42.8
43
43.5
43.6
44.0
43.5
43.7
44
43.8
44.2
45
41.1
41.6
42
41
Q2 2009
Q1 2009
Q4 2008
Q3 2008
Q2 2008
Q1 2008
Q4 2007
Q3 2007
Q2 2007
Q1 2007
Q4 2006
Q3 2006
Q2 2006
Q1 2006
Q4 2005
Q3 2005
Q2 2005
Q1 2005
Q4 2004
Q3 2004
40
[source: RAJAR]
30
Grant Goddard
radio specialist
Total hours listened to commercial radio by age group - 000 hours per week
55,278
54,587
55,110
51,829
51,605
56,560
60,000
57,437
58,449
51,325
55,638
86,346
84,756
85,479
85,591
77,373
102,018
92,167
74,643
101,762
90,352
83,927
75,230
80,000
74,463
100,000
85,145
83,036
92,215
88,954
120,000
105,792
104,128
124,233
140,000
40,000
20,000
0
15-24
Q2 2001
25-34
Q2 2003
35-44
Q2 2005
45-54
55-64
Q2 2007
65+
Q2 2009
[source: RAJAR]
31
Grant Goddard
radio specialist
Commercial radio adult reach per week by age group - %
55.8
57.3
57.3
60
56.7
56.2
67.5
68.7
66.5
67.5
66.2
69.4
71.4
70.4
72.7
76.9
70.2
71.4
76.8
75.4
70.1
70
72.9
75.4
75.6
80
80.0
81.7
90
40
41.6
41.7
41.8
42.5
39.4
50
30
20
10
0
15-24
Q2 2001
25-34
35-44
Q2 2003
45-54
Q2 2005
55-64
Q2 2007
65+
Q2 2009
[source: RAJAR]
32
Grant Goddard
radio specialist
13.1
13.5
13.3
14.0
12.6
13.8
14.0
14.0
14.1
14.3
15.3
15.5
16.3
15.4
16.2
15.4
14.6
16.0
13.2
13.7
15.5
15.8
15.5
12.3
13.6
14
14.5
14.8
16
15.3
18
16.1
17.4
Commercial radio average hours per listener per week by age group
12
10
0
15-24
Q2 2001
25-34
35-44
Q2 2003
45-54
Q2 2005
55-64
Q2 2007
65+
Q2 2009
[source: RAJAR]
33
Grant Goddard
radio specialist
46.4
46.9
46.5
44.3
46.1
50
49.9
51.6
53.4
54.3
58.7
52.2
51.4
54.8
59.6
59.4
58.0
59.3
60
60.3
62.4
70
64.4
Commercial radio share of total radio listening by age group - %
25.5
25.5
23.3
23.9
30
24.5
33.7
33.3
33.1
33.4
33.2
40
20
10
0
15-24
Q2 2001
25-34
35-44
Q2 2003
45-54
Q2 2005
55-64
Q2 2007
65+
Q2 2009
[source: RAJAR]
34
Grant Goddard
radio specialist
Listening to commercial radio by platform - % of total commercial radio hours listened
digital: internet,
2.0%
digital: unspecified,
3.8%
digital: DTV, 4.7%

digital: DAB, 10.6%
unspecified, 13.2%
all analogue, 65.8%
Dial-up
[source: RAJAR, Q2 2009]

35
UK commercial radio heartland audience 15-44 year olds
Grant Goddard
radio specialist
Total 15-44 year olds hours listened to radio - 000 hours per week
600,000
535,921
499,777
503,851
494,373
500,000
484,452
497,863
489,061
480,950
484,436
451,449
455,850
239,533
241,273
Q2 2008
Q2 2009
400,000
300,000
302,019
304,802
318,209
290,589
285,098
291,367
273,200
258,911
260,285
Q2 2006
Q2 2007
200,000
100,000
0
Q2 1999
Q2 2000
Q2 2001
Q2 2002
all radio: hours listened ('000/w k)
Q2 2003
Q2 2004
Q2 2005
com m ercial radio: hours listened ('000/w k)
[source: RAJAR]
36
Grant Goddard
radio specialist
15-44 year olds listening share - % share of all 15-44 year old radio listening
100
2.7
1.9
3.1
1.9
2.4
2.5
2.6
2.8
2.4
2.4
3.5
36.9
37.6
37.5
39.3
38.7
39.0
41.5
43.4
43.8
44.6
43.6
59.4
58.8
58.8
58.5
55.9
53.8
53.7
53.1
52.9
Q2 2001
Q2 2002
Q2 2003
Q2 2004
Q2 2005
Q2 2006
Q2 2007
Q2 2008
Q2 2009
75
50
60.4
60.5
25
0
Q2 1999
Q2 2000
com m ercial radio
BBC radio
other radio
[source: RAJAR]
37
Grant Goddard
radio specialist
15-44 year olds commercial radio listening share - % share of all 15-44 year old radio listening
65
60
55
9.4
8.6
8.0
6.9
1.4
3.6
6.4
6.4
50
3.9
4.7
6.0
6.3
6.3
5.8
5.7
4.9
43.4
41.8
41.1
41.7
Q2 2006
Q2 2007
Q2 2008
Q2 2009
6.3
5.7
45
40
35
30
25
51.8
52.9
52.4
52.6
51.0
48.5
45.6
20
15
10
5
0
Q2 1999
Q2 2000
Q2 2001
local com m ercial radio
Q2 2002
Q2 2003
Q2 2004
national FM/AM com m ercial radio
Q2 2005
quasi-national + digital com m ercial radio
[source: RAJAR]
38
Grant Goddard
radio specialist
65.8%
67.5%
67.8%
68.4%
69.2%
72.0%
69.6%
65.0%
80%
72.1%
Commercial radio adult (15+) hours listened by platform - % of total listening
60%
13.2%
12.9%
13.2%
12.7%
12.5%
9.6%
9.8%
13.6%
21.2%
21.1%
19.6%
19.0%
18.9%
18.4%
18.4%
18.1%
20%
16.8%
13.8%
40%
0%
all analogue
2007Q2
2007Q3
all digital
2007Q4
2008Q1
2008Q2
unspecified
2008Q3
2008Q4
2009Q1
2009Q2
[source: RAJAR]
39
Grant Goddard
radio specialist
Commercial radio adult (15+) hours listened by digital platform - % of total listening
9.0%
9.3%
9.0%
9.2%
9.9%
9.9%
10.6%
12%
8.0%
10%
6.3%
8%
1.4%
1.5%
1.7%
1.9%
1.8%
2.2%
1.9%
2.2%
2.0%
4%
2%
2.8%
3.1%
3.1%
3.1%
3.1%
3.2%
3.0%
3.3%
3.8%
3.3%
4.3%
4.3%
4.3%
4.5%
4.2%
4.2%
4.2%
4.7%
6%
0%
digital: DAB
2007Q2
2007Q3
digital: DTV
2007Q4
2008Q1
2008Q2
digital: internet
digital: unspecified
2008Q3
2009Q1
2008Q4
2009Q2
[source: RAJAR]
40
Grant Goddard
radio specialist
Commercial radio adult (15+) share of listening by platform - % of total listening

49
48.4
48
47
46.3
46.2
46
45
44
43.4
43.6
43.6
42.7
43
42.4
43.0
42.8
42
42.4
41.6
42.2
41.6
41
41.3
42.5
40.5
40.7
40
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2
2008Q3
2008Q4
2009Q1
2009Q2
com m ercial radio % share of listening via analogue platform

com m ercial radio % share of listening via digital platform
[source: RAJAR]
41
Grant Goddard
radio specialist
Adult (15+) listening to commercial digital-only radio stations

50%
5.3
4.6
4.7
3.6
30%
33%
3.3
3.5
3.2
3.0
36%
28%
30%
26%
2.3
2.1
3.9
4.0
1.9
2.1
2.1
2.7
3.0
3.4
40%
4.5
5.2
5.0
27%
24%
23%
24%
20%
0.7
10%
0.6
5.1
5.5
5.5
0%
[source: RAJAR]
2009Q2
2009Q1
2008Q4
2008Q3
2008Q2
2008Q1
2007Q4
2007Q3
2007Q2
2007Q1
2006Q4
2006Q3
2006Q2
2006Q1
2005Q4
2005Q3
2005Q2
2005Q1
2004Q4
2004Q3
2004Q2
2004Q1
2003Q4
2003Q3
2003Q2
2003Q1
listening to commercial digital-only radio stations as % of all commercial radio listening [left axis]
listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis]
42
Grant Goddard
UK radio listening digital stations
radio specialist
Adult (15+) listening to digital-only radio stations - 000 hours per week
45,000
39,857
40,000
35,000
30,000
22,690
25,000
20,000
15,000
17,167
10,000
5,000
Satellite
TOTAL (com m ercial + BBC)
COMMERCIAL RADIO
2009Q2
2009Q1
2008Q4
2008Q3
2008Q2
2008Q1
2007Q4
2007Q3
2007Q2
2007Q1
2006Q4
2006Q3
2006Q2
2006Q1
2005Q4
2005Q3
2005Q2
2005Q1
2004Q4
2004Q3
Dial-up
2004Q2
2004Q1
2003Q4
2003Q3
2003Q2
2003Q1
BBC RADIO
[source: RAJAR]
43
Grant Goddard
UK radio listening digital stations
radio specialist
Listening to national digital-only radio stations
2002
1999
2003
2003
2002
2002
2002
2003
2008
2002
2005
2004
2003
2008
2005
2001
2003
BBC
Bauer
Bauer
BBC
BBC
BBC
Bauer
BBC
Global
TIML
Bauer
TIML
Global
BBC7
Planet Rock
The Hits
Smash Hits Radio
BBC 6 Music
BBC 1Xtra
BBC Asian Network
Heat
Jazz FM
BBC Five Live Sports Extra
Chill
Absolute Radio Classic Rock
Q
NME Radio
Absolute Radio Xtreme
Dial-up
The Arrow
Mojo Radio
internet
FreeSat
digital platforms
Freeview
station
local DAB
group
national DAB
launched
listening
total hours
per week
('000) Q2
2008
4,363
4,043
5,741
3,301
3,517
2,847
3,195
1,205
Satellite
closed 2008
TOTAL
1,777
1,026
1,086
616
420
1,109
1,151
35,397
year-ontotal hours
year
% share of
change in
per week
total radio
hours
('000) Q2
listening Q2
2009
listened (%)
2009
5,320
5,009
4,833
4,288
4,119
3,605
2,516
2,073
1,695
1,607
1,019
967
640
493
372
22
24
-16
30
17
27
-21
72
-11
0.52
0.49
0.47
0.42
0.40
0.35
0.24
0.20
0.16
0.16
0.10
0.09
0.06
0.05
0.04
38,556
3.75
-10
-1
-11
4
[source: RAJAR, national defined by RAJAR, BBC Asian Network also available on AM in Midlands]
44
Grant Goddard
UK radio listening commercial digital stations
radio specialist
Adult (15+) listening to commercial digital-only radio stations - 000 hours per week
7,000
6,000
5,000
4,000
3,000
2,000
1,000
Planet Rock
The Hits
Sm ash Hits
Heat
Jazz FM
Absolute Classic Rock
2009Q2
2009Q1
2008Q4
2008Q3
2008Q2
2008Q1
2007Q4
2007Q3
2007Q2
2007Q1
2006Q4
2006Q3
2006Q2
2006Q1
2005Q4
2005Q3
2005Q2
2005Q1
2004Q4
2004Q3
2004Q1
Dial-up
2003Q4
2003Q3
2003Q2
2003Q1
2004Q2
Satellite
[source: RAJAR]
45
Grant Goddard
Radio listening UK
radio specialist
Share of all radio listening (%) UK market (51.3m adults 15+)

station
owner
Q2 1999
Q2 2000
Q2 2001
Q2 2002
Q2 2003
Q2 2004
Q2 2005
Q2 2006
Q2 2007
Q2 2008
Q2 2009
ALL COMMERCIAL
All National Commercial
All Local Commercial
49.2
9.1
40.1
47.2
8.3
38.8
46.6
8.0
38.6
45.5
8.1
37.5
44.9
8.4
36.5
45.0
10.1
34.9
44.0
10.2
33.8
42.9
10.7
32.2
43.5
11.2
32.3
42.4
11.2
31.2
42.7
10.8
31.9
ALL BBC
All BBC Network Radio
BBC Local/Regional
49.0
38.9
10.1
51.1
39.8
11.2
51.3
39.9
11.4
526.0
41.3
11.3
53.0
40.8
11.3
53.1
42.2
10.9
54.0
43.1
10.9
54.7
44.0
10.3
54.3
44.5
9.8
55.5
46.0
9.6
54.6
45.9
8.7
12.5
10.7
10.3
12.9
10.9
10.7
14.3
10.7
9.6
15.6
11.3
8.3
16.3
11.4
7.6
4.1
4.2
4.1
4.4
4.2
4.3
4.9
4.9
4.4
4.5
16.2
11.0
8.3
2.3
4.5
4.5
1.8
1.9
0.9
16.0
11.2
9.2
2.2
4.4
4.3
2.0
1.6
1.0
1.3
1.8
1.1
0.8
1.6
1.2
1.8
1.1
1.0
1.5
1.6
0.5
0.2
0.4
0.2
0.3
0.4
15.7
10.7
10.3
2.4
4.5
4.2
2.3
1.7
1.2
1.6
1.2
1.7
1.1
0.8
1.5
1.2
0.7
0.4
0.6
0.2
0.4
0.8
15.6
11.2
10.3
2.3
4.2
4.0
2.4
1.8
2.0
1.7
1.6
1.8
1.1
0.8
1.5
1.1
0.7
0.4
0.7
0.3
0.5
0.7
16.0
12.0
10.0
2.3
4.6
3.9
2.5
1.8
2.5
1.5
1.7
1.9
1.2
0.9
1.4
0.8
0.7
0.4
0.6
0.4
0.6
0.5
15.5
12.1
10.3
5.9
4.5
3.9
2.5
2.5
2.1
2.1
1.9
1.8
1.2
1.1
1.1
1.0
0.7
0.5
0.5
0.5
0.5
0.5
BBC Radio 2
BBC Radio 4
BBC Radio 1
Total Heart (UK)
BBC Radio FIVE LIVE
Classic FM
Total Magic
Galaxy Network (UK)
Total Smooth Radio
Total Real Radio
Total Kiss Network
talkSPORT
BBC Radio 3
Total LBC (UK)
Total Absolute Radio
Gold Network (UK)
BBC World Service
BBC7
Total Kerrang!
Planet Rock
The Hits
Total XFM (UK)
BBC
BBC
BBC
Global
BBC
Global
Bauer
Global
GMG
GMG
Bauer
UTV
BBC
Global
TIML
Global
BBC
BBC
Bauer
Bauer
Global
0.7
1.8
1.3
1.4
1.2
1.5
1.1
1.8
1.1
1.6
1.1
2.9
2.3
2.3
1.2
1.6
0.7
0.3
0.6
0.2
0.1
0.3
0.4
[source: RAJAR]
46
Grant Goddard
Radio listening London
radio specialist
Share of all radio listening (%) London market (10.9m adults 15+)
station
platform
owner
ALL COMMERCIAL
ALL BBC
Radio 4
Radio 2
Magic FM
Capital Radio
Radio 1
Heart FM
Kiss FM
Radio Five Live
LBC 97.3
Classic FM
TalkSport
Absolute Radio
Radio 3
Gold London
Sunrise Radio
Choice FM
Smooth FM
BBC London
Xfm
World Service
LBC News 1152
1Xtra
6Music
The Hits
Club Asia
BBC7
Premier Christian Radio
FM/AM
FM
FM
FM
FM
FM
FM
AM
FM
FM
AM
FM/AM
FM
AM
AM
FM
FM
FM
FM
AM
AM
digital
digital
digital
AM
digital
AM
BBC
BBC
Bauer
Global
BBC
Global
Bauer
BBC
Global
Global
UTV
TIML
BBC
Global
Sunrise
Global
GMG
BBC
Global
BBC
Global
BBC
BBC
Bauer
BBC
-
Q2 1999
Q2 2000
Q2 2001
Q2 2002
Q2 2003
Q2 2004
Q2 2005
Q2 2006
Q2 2007
Q2 2008
Q2 2009
60.3
38.3
56.2
42.0
57.6
39.7
53.6
44.5
55.7
42.1
54.7
42.9
52.7
44.7
53.3
43.2
53.2
44.8
50.6
47.2
53.5
43.3
13.6
10.9
6.2
13.1
4.7
5.5
3.3
4.0
0.9
3.6
2.2
4.1
1.8
4.7
2.0
0.6
1.3
0.6
0.8
n/a
2.8
14.6
10.6
4.7
11.3
5.7
5.2
4.3
4.5
0.7
5.0
1.8
3.8
2.2
3.4
1.7
0.7
1.3
1.2
1.2
n/a
2.7
14.1
10.6
4.6
11.1
5.0
5.0
4.6
4.0
0.6
4.8
1.9
3.9
1.8
3.4
1.5
0.8
1.4
0.8
1.7
n/a
3.5
15.9
12.3
3.5
10.3
4.7
5.8
4.2
5.2
0.9
5.5
2.2
3.3
1.9
3.5
1.4
0.9
1.7
0.8
1.3
n/a
2.2
14.7
10.9
4.4
8.9
4.1
6.7
4.6
4.1
2.7
4.8
2.0
3.1
1.5
2.7
2.1
1.1
2.0
1.4
1.1
1.3
1.1
n/a
n/a
14.2
11.5
4.6
6.6
3.6
6.5
4.7
4.9
3.0
5.2
2.1
3.6
1.8
2.5
2.1
1.3
1.8
2.1
1.7
1.1
0.7
0.1
0.1
0.2
n/a
0.3
0.8
14.5
12.3
5.1
6.1
4.8
5.0
4.1
4.5
3.7
4.5
2.3
2.3
2.0
1.7
1.4
2.6
1.9
1.6
1.6
0.6
1.2
0.1
0.3
0.3
n/a
0.2
0.9
13.1
10.7
6.5
5.0
5.9
6.1
4.4
4.5
2.9
4.3
2.8
2.5
1.3
1.3
1.4
1.9
2.1
1.5
2.3
1.1
0.5
0.2
0.2
0.3
n/a
0.5
1.1
14.6
10.6
6.2
4.1
5.5
6.2
4.5
4.6
3.1
4.3
2.4
3.3
1.6
1.4
1.6
1.6
1.4
1.5
2.0
1.1
0.7
0.4
0.4
0.3
0.7
0.6
0.7
15.3
12.0
7.4
4.6
5.7
5.7
4.5
5.5
2.7
3.9
2.4
3.2
2.0
0.8
1.1
1.9
1.7
1.4
1.1
0.9
0.8
0.3
0.3
0.4
0.6
0.5
0.4
14.2
10.4
6.5
6.2
5.4
5.1
5.0
4.7
4.6
4.1
2.5
2.5
2.1
1.8
1.4
1.4
1.4
1.3
1.2
0.9
0.6
0.5
0.5
0.5
0.5
0.5
0.4
0.8
1.0
0.9
0.6
n/a
n/a
0.6
[source: RAJAR]
47
Grant Goddard
radio specialist
Commercial radio listening & station numbers - million hours listened per annum
350
272
268
261
255
248
303
315
40,000
205
226
250
242
300
288
310
50,000
122
107
106
177
30,000
143
150
126
172
200
20,000
60
50
49
49
48
42
38
26
19
19
19
19
10,000
16
50
33
76
100
[source: Ofcom, RAJAR]
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
0
1974
num ber of analogue local com m ercial radio stations [left axis]
volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis]
48
Grant Goddard
radio specialist
UK radio receivers
49
Grant Goddard
UK radio receiver sales
radio specialist
UK radio receiver sales four quarter moving average - 000 units per annum
DAB receivers as percentage of total receiver sales
10,657
10,550
10,169
9,892
Q3 2005
Q4 2005
Q1 2006
Q2 2006
4,000
2,070
7,657
Q4 2008
10,611
Q2 2005
9,495
10,678
6,000
Q1 2005
8,000
7,284
8,030
Q3 2008
2,125
2,174
8,227
Q2 2008
2,180
2,114
8,209
Q1 2008
7,906
Q3 2007
2,006
1,824
7,854
Q2 2007
8,140
1,761
7,978
Q1 2007
Q4 2007
1,734
8,062
Q4 2006
1,680
1,575
10,000
1,566
1,493
1,407
1,208
1,051
8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22%
951
12,000
2,000
[source: GfK/DRDB]
analogue radio unit sales ('000)
DAB radio unit sales ('000)
Q1 2009
Q3 2006
e
50
780
2004 Sep
7,665
7,300
6942
6452
9,011
8,528
10,000
2009 Mar
2008 Dec
2008 Sep
5488
5125
4826
4444
8,000
2008 Jun
2008 Mar
2007 Dec
2007 Sep
3648
3340
6,000
2007 Jun
2007 Mar
2006 Dec
2006 Sep
2006 Jun
3053
2715
2034
1740
1535
4,000
2006 Mar
2005 Dec
2005 Sep
2005 Jun
2005 Mar
1290
646
2004 Jun
2,000
2004 Dec
544
250
2003 Sep
2004 Mar
197
2003 Jun
433
158
2003 Mar
2003 Dec
135
0
2002 Dec
UK DAB radio receiver sales

Grant Goddard
radio specialist
Cumulative DAB receiver sales - 000 units
[source: GfK/DRDB, Q2 2009 data unavailable]
51
Grant Goddard
UK DAB radio receiver sales
radio specialist
964
Quarterly DAB receiver sales - 000 units per quarter

1,000
200
180
863
179
796
162
153
121
119
140
681
750
160
120
38
366
60
299
358
363
382
308
287
338
294
134
102
34
40
17
18
13
100
80
21
28
40
20
20
-1
-10
53
39
111
183
250
205
245
500
483
489
510
101
quarterly DAB receiver sales ('000) [left axis]
2009 Q1
2008 Q4
2008 Q3
2008 Q2
2008 Q1
2007 Q4
2007 Q3
2007 Q2
2007 Q1
2006 Q4
2006 Q3
2006 Q2
2006 Q1
2005 Q4
2005 Q3
2005 Q2
2005 Q1
2004 Q4
2004 Q3
2004 Q2
2004 Q1
2003 Q4
2003 Q3
2003 Q2
-20
year-on-year change (%) [right axis]
[source: GfK/DRDB, Q2 2009 data unavailable]

52
Grant Goddard
UK DAB radio receiver ownership
radio specialist
Percentage of adults (15+) who own a DAB radio receiver at home
33.0
32.1
29.7
28.7
27.3
2008Q2
22.3
21.7
27.3
15.3
2006Q3
16.0
15.3
11.1
2005Q4
2006Q2
10.5
4.5
2004Q3
2005Q3
4.4
2004Q2
5.3
3.9
2004Q1
8.1
10
9.1
13.6
20
20.3
19.5
30
2008Q1
40
2009Q2
2009Q1
2008Q4
2008Q3
2007Q4
2007Q3
2007Q2
2007Q1
2006Q4
2006Q1
2005Q2
2005Q1
2004Q4
[source: RAJAR]
53
Grant Goddard
radio specialist
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the
broadcasting industry, having held senior management and consultancy roles within the commercial media
sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk
54

'UK Commercial Radio in Numbers: Q2 2009' by Grant Goddard

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'UK Commercial Radio in Numbers: Q2 2009' by Grant Goddard

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UK COMMERCIAL RADIO IN

UK commercial radio revenues

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK commercial radio revenues

Quarterly revenues - m per quarter

[source: Radio Advertising Bureau]

UK commercial radio revenues

Quarterly revenues - % change year-on-year

[source: Radio Advertising Bureau]

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK commercial radio revenues

Quarterly revenues - m per quarter

[source: Radio Advertising Bureau]

UK commercial radio revenues

Quarterly revenues from local advertisers - % change year-on-year

[source: Radio Advertising Bureau]

UK commercial radio revenues

Quarterly revenues from national advertisers - % change year-on-year

[source: Radio Advertising Bureau]

UK commercial radio revenues

Quarterly revenues from branded content - % change year-on-year

[source: Radio Advertising Bureau]

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK commercial radio revenues

Four-quarter moving average revenues - m per annum

[source: Radio Advertising Bureau]

UK commercial radio revenues

Four-quarter moving average revenues - % change year-on-year

UK commercial radio revenues

Annual revenues - m per annum

[source: Radio Advertising Bureau]

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK commercial radio revenues

Annual revenues by source - m per annum

[source: Radio Advertising Bureau]

UK commercial radio revenues

Annual revenues - m per annum at 2008 prices

[source: Radio Advertising Bureau, base: RPI]

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK commercial radio revenues

Annual revenues by source - m per annum at 2008 prices

[source: Radio Advertising Bureau, base: RPI]

UK commercial radio revenues

Revenue yield - average per 1000 hours listened at 2008 prices

[source: RAJAR, Radio Advertising Bureau, base: RPI]

UK commercial radio revenues

Total revenues & station numbers - m per annum at 2008 prices

UK commercial radio revenues

[source: Ofcom, Radio Advertising Bureau, base: RPI]

UK commercial radio advertising expenditure

Government, Social & Political Organisations

[source: Nielsen Media Research]

UK commercial radio advertising expenditure

Commercial radio top advertisers 12-month moving averages - per annum

[source: Nielsen Media Research]

UK commercial radio listening

UK Commercial Radio In Numbers: Q2 2009 Grant Goddard: October 2009

UK total radio listening

Adult (15+) weekly reach - %

all radio: w eekly reach (%)

com m ercial radio: w eekly reach (%)

UK total radio listening

Adult (15+) average hours listened per week

all radio: average hours/w eek

com m ercial radio: average hours/w eek