Metaphor is a figure of speech in which a word or phrase that ordinarily
designates one thing is used to designate another, thus making an
implicit comparison, as in \u201ca sea of troubles\u201d or \u201cAll the world's a
stage\u201d (Shakespeare). Metaphors are common at all levels of language,
serving as communicating a central concept and controlling image.
Metaphors can be a very useful communication tools to build up a
design concept, since it can carry meaning \u2013 if it is appropriate to the
audience we are communicating with \u2013 in very powerful way.
Students must brainstorm and research \u2013 at least \u2013 3 (three) areas of
the human experience (love, work, family, etc\u2026) and come with \u2013 at
least \u2013 1(one) concept for each area. Those concepts should make a
comment, through the use of metaphors, on the human experiences,
trying to go from particular to universal.
In this assignment, students will research and identify the use of
metaphors for design and communication. Students are encouraged to
investigate on varied areas such as Literature, Film, Advertising, Music,
Fine Arts, and so on.
The concepts elaborated for this project should demonstrate an
innovative approach and evidence of a progression of thought,
conceptual and aesthetic development related to:
2. VIDEO PRODUCTION: in the duration of 3 (three) minutes, you should explore the metaphor proposed by choosing the appropriate genre, story, development of characters, etc.
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