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Investigation & Practice 1: Assignment 02

Investigation & Practice 1: Assignment 02

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Published by api-3698088
Metaphors are common at all levels of language, communicating a central concept and controlling image.Metaphors can be a very useful communication tools to build up a design concept, since it can carry meaning – if it is appropriate to the audience we are communicating with – in very powerful way. In this assignment, students will explore the concept of metaphors to developing narrative or alternative structures for communication;
Metaphors are common at all levels of language, communicating a central concept and controlling image.Metaphors can be a very useful communication tools to build up a design concept, since it can carry meaning – if it is appropriate to the audience we are communicating with – in very powerful way. In this assignment, students will explore the concept of metaphors to developing narrative or alternative structures for communication;

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Published by: api-3698088 on Oct 17, 2008
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03/18/2014

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B.A. (Hons) Design for Multimedia
Module: Investigation & Practice 1
Module Code: MM202-860-05 (20 credits)
Lecturer: Itamar Medeiros
Project Brief 2:
Interactive Narratives & Metaphors
(Brainstorming & Research)
Introduction:

Metaphor is a figure of speech in which a word or phrase that ordinarily
designates one thing is used to designate another, thus making an
implicit comparison, as in \u201ca sea of troubles\u201d or \u201cAll the world's a
stage\u201d (Shakespeare). Metaphors are common at all levels of language,
serving as communicating a central concept and controlling image.

Metaphors can be a very useful communication tools to build up a
design concept, since it can carry meaning \u2013 if it is appropriate to the
audience we are communicating with \u2013 in very powerful way.

In this assignment, students will explore the concept of metaphors to
developing narrative or alternative structures for communication;
Learning Outcomes:
B4. Identify and evaluate emerging design trends through visual
research.
B5. Synthesise research findings into multimedia outcomes within the
context of contemporary design practice.
Brief:

Students must brainstorm and research \u2013 at least \u2013 3 (three) areas of
the human experience (love, work, family, etc\u2026) and come with \u2013 at
least \u2013 1(one) concept for each area. Those concepts should make a
comment, through the use of metaphors, on the human experiences,
trying to go from particular to universal.

In this assignment, students will research and identify the use of
metaphors for design and communication. Students are encouraged to
investigate on varied areas such as Literature, Film, Advertising, Music,
Fine Arts, and so on.

The concepts elaborated for this project should demonstrate an
innovative approach and evidence of a progression of thought,
conceptual and aesthetic development related to:

1. WEBSITE/GAME: create interactive narratives that, by developing
appropriate information design & architecture, you can successfully
realize the metaphor proposed.

2. VIDEO PRODUCTION: in the duration of 3 (three) minutes, you should explore the metaphor proposed by choosing the appropriate genre, story, development of characters, etc.

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