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Table Of Contents

Preface
Methodology Of project
Objective:
Limitation:
Industry Profile
History
History Of Indian Radio
Growth Of Radio In India
Present Scenario Of Private Radio Fm In India
Future Scenario Of Private Radio FM
Private Radio Players in the country
Radio Mirchi 98.3 FM
Radio City 91.1
My Fm 94.3
Vividh Bharti
Company Profile
History Of Big FM 92.7
The BIG Logo
About WideOrbit
Company Overview Of Big FM
Key Executives:
Key Development For Reliance Big Entertainment Private Ltd
The Big Personality
The Big Values
Organizational Structure of BIG 92.7 F.M. Surat:
Vision
Mission
Copy Writing
What Is Sales
What Is Sales Promotion?
The Concept Behind Sales Promotion
Tools Of Sales Promotion:
Sales Management
Sales Planning
Sales Reporting
Departments in BIG 92.7 FM
Sales Department
Finance Department
Sales Effectiveness In Radio Advertising
Sales Effectiveness
Why Use Radio Advertising for Your Business or Organization?
Benefits
What Stations Should You Advertise On?
Free Radio Advertising
Who Should Create Your Radio Ads and What Should They Contain?
Keys to Success
The Growth
Alternatives to Supplement Your Marketing Strategy
Primary Data
Findings and Interpretations
Conclusion
Bibliography
Appendix
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P. 1
Natty Final Project

Natty Final Project

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Published by Piyush Surana

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Published by: Piyush Surana on Oct 22, 2011
Copyright:Attribution Non-commercial

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11/28/2012

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