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Once you\u2019ve been through this guide, you should know exactly how to
put together power\ue004ul brochures that make your prospect want to take
AC\ue003ION. More importantly, you\u2019ll have a selection o\ue004 new brochures to
You\u2019ll discover that putting together a great brochure doesn\u2019t take great
writing skills, nor does it require any knowledge o\ue004 graphic design.
With a little bit o\ue004 common sense and the in\ue004o you\u2019ll \ue002nd in this guide,
you\u2019ll be able to create a killer brochure in no time, and it will WORK.
Tis guide isn\u2019t about making brochures that look pretty and artistic -
the type o\ue004 brochures you\u2019ll create as a result o\ue004 this guide will SELL \ue004or
In my seminars, I\u2019ve o\ue004ten advised people to burn their brochures
altogether. I have actually demanded that one o\ue004 the clients I was consulting
directly with get rid o\ue004 all o\ue004 his brochures.
Tere was a good reason - most business owners and salespeople use brochures as a way
NO\ue003 to sell. Instead o\ue004 doing the hard work and trying to close the sale on the spot, they just
say \u2018here, take one o\ue004 our brochures\u2019 and expect that the customer will come back.
As you\u2019d know yoursel\ue004, most customers never come back. Tey keep shopping around until someone gets motivated enough to actually sell them something. O\ue004ten, this motivation comes \ue004rom knowing that the \ue004ace-to-\ue004ace sale is the \ue002nal contact - there are no brochures to \ue004all back on. I\ue004 the customer walks out, they\u2019re gone \ue004or good.
\ue004eel like I\u2019ve tried my best, and that there is still a chance you\u2019ll buy\u2019.
In these circumstances, brochures SHOULD be burned.
Having said that, a brochure can work as a power\ue004ul sales tool, when it\u2019s used the right way. Te trick is knowing
You might be surprised by how much this exercise reveals about your business. It may get you thinking about
important issues that have never crossed your mind. I\ue004 some o\ue004 this in\ue004ormation is new to you, don\u2019t be concerned
- there\u2019s never been a better time to start seeing some real results \ue004rom your brochures, and your business \ue004or that
Make sure you make notes in the spaces provided. When you come to write your \ue002rst
brochure using the new techniques you\u2019ll learn in Instant Brochures, you\u2019ll need to re\ue004er
back to these scribblings.
Best o\ue004 all, you\u2019ll \ue002nd actual templates and examples o\ue004 brochures that have already proven to be success\ue004ul. Tat means you can combine your new knowledge into a \ue004ormat you can be con\ue002dent will bring results. You just \ue002ll in the gaps.
Whether you \ue004ully understand everything in the \ue004ollowing pages or not,
you\u2019ll be able to write a brochure that works - we\u2019ve already done the
hard work \ue004or you. You just add your details and little bit o\ue004 text and
hey presto you have yoursel\ue004 a new brochure that will get results.
Although it may be tempting to leap ahead and just start using the
templates now, it\u2019s much better i\ue004 you read the in\ue004ormation \ue002rst. Not
only will you understand why the templates and examples work so well,
you\u2019ll be able to create your own unique designs \ue004rom scratch - it really
is much easier than it sounds.
You\u2019ll \ue002nd heaps o\ue004 in\ue004ormation on how to work out what makes your
business special, and how to write down those special points in a way that\u2019s
easy to read, and appealing to your customers.
Just the same way you\u2019d try di\ue001erent ads in the paper to see which one worked the best, or di\ue001erent \ue004ront counter displays to discover which one sold the most, you need to be prepared to change your brochure around, and \ue002nd out which approach works the best.
O\ue004 course, nothing is ever that certain in marketing or business, and you really have to wait and see. Having said that, it\u2019s important to realise that i\ue004 you hand out 100 brochures and see none back, then you\u2019d be a little insane to expect 10,000 to do much better.
each person where they heard about you, and which brochure they have.
Over time, you may notice that one version seems to do much better than the other. Tis is the one you keep.
Te problem is, creating brochures can be expensive - there are the set-up costs, then the printing costs. I\ue004 you were
Ultimately, it depends on how important brochures are to your business. I\ue004 they represent one o\ue004 your most critical sources o\ue004 new business and repeat sales, then it may be in your best long-term interests to pay \ue004or two di\ue001erent brochures.
Now bringing you back...
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