Once you\u2019ve been through this guide, you should know exactly how to
put together strategies that work, yet don\u2019t cut heavily into your pro\ue002t
margin. More importantly, you\u2019ll have a selection o\ue004 developed strategies
to choose \ue004rom.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about
important issues that have never crossed your mind. I\ue004 some o\ue004 this in\ue004ormation is new to you, don\u2019t be concerned
- there\u2019s never been a better time to making them most o\ue004 your current customers.
re\ue004er back to these scribblings.
Section 3 o\ue001ers more in-depth explanations o\ue004 how to come up with good o\ue001ers.
Section 4 contains examples o\ue004 loyalty campaign letters and cards, some o\ue004 which may directly apply to your
Lastly, Section 5 brings it all together, with templates o\ue004 success\ue004ul loyalty strategies. Tat means you can combine
your new knowledge into a \ue004ormat you can be con\ue002dent will bring results. You just \ue002ll in the gaps. Tat\u2019s how easy it
It\u2019s essential that you meticulously record every result. It\u2019s extra work, but you\u2019ll be
glad when you have a marketing strategy which you know will produce results. Tat
con\ue002dence only comes \ue004rom testing and measuring.
Te expectations o\ue004 novice business owners tends to be unrealistic - they expect 80% o\ue004 people will adopt their loyalty system and go bananas over it. Te truth is, most loyalty strategies will never get anywhere near that number.
No. I\ue004 you are getting people to come back more o\ue004ten than they were
planning to, and the extra pro\ue002ts more than cover the total cost o\ue004
promoting and running the campaign, you have a success.
Example: Let\u2019s say it costs you $250 to mail a loyalty card to every one o\ue004 your customers. Te deal is, every sixth purchase is \ue004ree. Now let\u2019s imagine that you get 50 customers (out o\ue004 150) who start using their card regularly.
It\u2019s a bit complex, but i\ue004 you sit down and spend some time, you can work out
whether the strategy is increasing your pro\ue002ts. Remember, i\ue004 your loyalty card is only
being used by people who would have come back regularly without an incentive, you\u2019re really
just giving away \ue004ree stu\ue001.
This action might not be possible to undo. Are you sure you want to continue?