Kaitaiki Topu Whenua Trust Section 216 is a small business and management consultancythat was incorporated in Suburb/City in 20XX. It operates on the Central Coastal Regionlocated 100 kilometres north of Capital city, encompassing the local government area of Shire. The principal Consultant, Mr Fred Citizen has an extensive background in BusinessConsulting, gained in part from five years experience as a Management Consultant/BusinessAnalyst for the Multinational Big 4 Accounting Company. Kaitaiki Topu Whenua Trust Section216 has two full time consulting staff, a bookkeeper, a receptionist/administration supportperson and several professional associates, who are called upon to provide support in theareas of ABC and customer service training.Historically, the services offered by Kaitaiki Topu Whenua Trust Section 216 has covered anextensive range of industry sectors and areas with an emphasis on accounting, financial andadministrative support for manufacturing & retail businesses in the $500,000 - $1.5M turnover range.Kaitaiki Topu Whenua Trust Section 216 has achieved an excellent reputation for providinghigh quality consulting services. A recent review showed Kaitaiki Topu Whenua Trust Section216‘s more profitable assignments flowed from the business planning process. While KaitaikiTopu Whenua Trust Section 216 would previously deliver a business plan on demand, acomprehensive business plan is now seen as an essential requirement for all modernbusinesses regardless of size.This business plan has enabled Kaitaiki Topu Whenua Trust Section 216 to define moreclearly the direction of the business and to determine the most suitable consulting serviceofferings. The procedure of working through the internal and external diagnostic processeshas reinforced the understanding of the business planning process.As a result of this analysis, Kaitaiki Topu Whenua Trust Section 216 has pinpointed somesignificant new market opportunities which could substantially increase sales. Kaitaiki TopuWhenua Trust Section 216 no longer sees itself as simply in the business of selling 'pure'consulting services. It is clear that the intangible nature of consulting means that the buyer behaviour of business owners and managers is based on subjective factors such as their assessment of the principle consultants of the business. This is not an ideal scenario as theresults of the consulting assignment may not be apparent for some time. In the past twelvemonths several assignments have 'stalled' due to clients becoming impatient. Kaitaiki TopuWhenua Trust Section 216 must refine the sales cycle to incorporate a more tangiblecomponent such as a business planning document as part of the needs analysis.In this way the prospective clients will have a more tangible experience of the servicesprovided by Kaitaiki Topu Whenua Trust Section 216 that could be delivered by someoneother than a principle consultant. They will also have a better understanding of the processesfor measuring and evaluating the results of Kaitaiki Topu Whenua Trust Section 216‘scontribution to their business.Kaitaiki Topu Whenua Trust Section 216 will also seek to extend their services to incorporateother product based solutions. As the demand for software/technology that supports businessprocesses is growing rapidly, Kaitaiki Topu Whenua Trust Section 216 will integrateproductivity tools and systems into the range of options offered to clients.This plan therefore also identifies new opportunities by extending the range of services toinclude a formal business planning service with the traditional management consulting andadvice. A number of different avenues will be explored with the objective of providing clientswith more tangible benefits earlier in the development of the business relationship.
The services offered by Kaitaiki Topu Whenua Trust Section 216 are a direct result of theexperience and know how of its two principle consultants.