Groups vs. Pages
Pages, rather than groups, are the preferred method of creating an organizational Facebook presence.Pages have more customizable features, are easier to b
rand, and appear in fan’s personal news feeds
.Pages are designed for organizations and are the accepted means of Facebook communication fororganizations. It is policy that staff members use Facebook groups for the exchange of more personalinformation.
This social media platform allows organizations to engage in real-time conversation with peopleworldwide and share resources and
information with “followers”. “Tweets” are messages sent through
this platform and are composed of 140 characters or less. Active Twitter users are most interested inreal time conversation and follow certain people and organizations in order to learn from what theypost. Followers have the ability to provide immediate feedback to posted content.
There is only one official West Ohio Conference Twitter handle (@WestOhioUMC).
For personal Twitter accounts, make clear your position with the West Ohio Conference bystating it in the bio.
Retweet and follow other organizations with values that align with the West Ohio Conference.
There is a difference between speaking “on behalf of” and speaking “about” West Ohio.
Beconscious when mixing business and personal lives via Twitter.
If departments have initiatives needing publicity through Twitter, please contact thecommunications department for consideration.
YouTube is a worldwide video community that allows people to watch and share videos of all qualities
and styles. According to YouTube, the website “provides a forum for people to connect, inform, andinspire others across the globe.” YouTube currently attracts more than two billion views each day and
more than 24 hours of video are uploaded every minute. Organizations and individuals have the abilityto develop customized YouTube channels in order to post video content, attract subscribers and choosefavorite videos that relate to videos posted by the organization directly.The official West Ohio Conference YouTube channel (WestOhioUMC) is maintained by the West OhioConference communications department and West Ohio social media team. If a department orconference leader wishes to have a video added to the official YouTube channel, please contact theWest Ohio the communications department or a social media team member.
Videos posted to the West Ohio YouTube channel are official videos approved by the WestOhio communications and social media team.
Videos will be categorized under corresponding playlists within the channel.
. Avoid anonymity. Whenever possible, include your name and in some situations, itmay even be necessary to include your title and connection with the United Methodist Church or theWest Ohio Conference. With the difficulty of separation between professional and personal worlds, it isextremely important to completely identify yourself. If posting a blog, commenting on a messageboard or article posted by a news service or other blogger, identify your relationship with the churchand make clear whether or not what you post directly represents the views of the church and theconference.