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Q2 2011 – Global + Regional Report with Country Detail

Q2 2011 – Global + Regional Report with Country Detail

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Published by InMobi

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Published by: InMobi on Oct 24, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Page 1
A GLOBAL VIEW OF MOBILE ADVERTISING:Quarter 2, 2011 Report
InMobi Mobile Insights - Network DataGlobal ReportRelease date: July 31, 2011
 
Page 2
ABOUT THE RESEARCH
Project BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the world's largest independentmobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,and a broad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.
 
Help educate the market. Statistics and information about the state of mobileadvertising are lacking in most regions of the world.2.
 
Track consumer opinions regarding mobile advertising. With any emergingmedium, the consumer perspective is critical to overall market success. We seea need for trending across regions in this area.3.
 
Collaborate with industry thought leaders to increase market insight and improveinformation quality ongoing. As a global independent company, we valuepartnerships that will strengthen our understanding of the market. Researchers,thought-leaders, and analysts are encouraged to contact us and apply for fullpartner access.Contact Information
 
www.inmobi.com/research research@inmobi.com Twitter: @inmobi
 
Beginning July 2011, InMobi is moving towardsquarterly data views which will highlight broader industry trends and provide an overview of theglobal mobile advertising market.
 
Page 3
CONTENTS
2 About the Research3 Contents4 Network Data: Specifications & Representation
5 Global Topline
6 9 Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14 Africa - Regional Profile
15 - 19 Kenya Market Profile20 - 24 Nigeria Market Profile25 - 29 South Africa Market Profile
30 - 34 Asia Pacific – Regional Profile
35 - 39 Australia Market Profile40 - 44 Hong Kong Market Profile45 - 49 India Market Profile50 - 54 Indonesia Market Profile55 - 58 Japan Market Profile59 - 63 Malaysia Market Profile64 - 68 Singapore Market Profile69 - 73 Taiwan Market Profile129 Measures and Term Definitions130 Next StepsInMobi Global Research Contents
74 – 78 Central & South America – Regional Profile79 – 83 Europe – Regional Profile
84 88 France Market Profile89 93 Germany Market Profile94 98 Italy Market Profile99 103 Spain Market Profile104 – 108 United Kingdom – Market Profile
109 – 113 Middle East – Regional Profile114 – 118 North America – Regional Profile
119 123 Mexico Market Profile124 128 USA Market Profile

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