ABOUT THE RESEARCH
Project BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the world's largest independentmobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,and a broad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.
Help educate the market. Statistics and information about the state of mobileadvertising are lacking in most regions of the world.2.
Track consumer opinions regarding mobile advertising. With any emergingmedium, the consumer perspective is critical to overall market success. We seea need for trending across regions in this area.3.
Collaborate with industry thought leaders to increase market insight and improveinformation quality ongoing. As a global independent company, we valuepartnerships that will strengthen our understanding of the market. Researchers,thought-leaders, and analysts are encouraged to contact us and apply for fullpartner access.Contact Information
www.inmobi.com/research firstname.lastname@example.org Twitter: @inmobi
Beginning July 2011, InMobi is moving towardsquarterly data views which will highlight broader industry trends and provide an overview of theglobal mobile advertising market.