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Published by anon-980419

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Published by: anon-980419 on Oct 17, 2008
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The mall culture is catching up gradually in twin cities with severalmalls making their entry in Hyderabad retail sector. These malls havegiven a new dimension to shopping experience. Malls havetransformed once compulsive and sober shopping into a familyentertainment and as a weekend pastime. With the entire productsavailable under one complex, offering rich and pleasant ambience,stocking and offering cornucopia of products and brands, these mallshave already bagged a major chunk of existing retail market share.
The Indian Retail Sector is booming and mall growth is being seen asa clear indicator of the economic prosperity in India. These shoppingcum entertainment options are getting bigger and better, sportingmultiplexes and food courts to woo shoppers. Dominant retail activityis visible in the top cities but tier II and III cities are also witnessingchange. Read about the huge investments in malls and what the futureholds for them
Malls are springing up in every city and are fast becoming sought-after entertainment hotspots, with shopping as the by-product. From asituation where there were no malls about a decade ago, the countrywill have over 300 malls translating to over 100 million sq.ft. inavailable mall space by the end of 2007.The Indian Government’s initiatives to aid growth in the retail sector areshowing very visible results. Investment in world-class infrastructure isexpected to be close to USD 150 bn.
The hitherto restricted retail real estate sector was opened up for Foreign Direct Investment in 2005. As a result, malls of internationalscale and quality are expected to come up;
Mall growth is being seen as a clear indicator of the economic prosperity in India. Significantly, the number of malls in the countryhas increased at a fast pace. And they are doing brisk business. A trip
to the local mall (there will be one in every locality soon!) will bear this out;
From almost no malls existing in the country over a decade ago, therewere 96 operational malls in August 2005;
Here’s more good news. This phenomenon is not restricted to major cities of the country alone. It has percolated to the “Tier II” and “Tier III’ cities as well. The contribution of Tier II cities in organized retailsales is expected to be about 20 – 25%.
Mumbai, Bangalore, Hyderabad, Pune and New Delhi are expected tohave nearly 75% of the retail space in the country
 Niche, speciality malls, discount malls, highway malls are the newtrends
Mall Culture In India
Its weekend and are you still stuck with the regular question as to what to do onSunday? May be not, as the Indian populace has finally found the answer to theever bothering question quite easily.Yes, a visit to a nearby mall is themost probable answer any metropolitan citizen would give. This is because theretail revolution has completely taken the nation by storm. Mushrooming of mallsis a clear indication that the wave of consumerism is arriving steady and fast.
The Trend!
Crowded streets, traffic congestion and mob of people flooding a chic lookingbuilding, is a popularly visible scenario every Sunday. This plush building is noneother than a mall in Gurgaon, NCR Delhi. This brings to light that people’sperception has completely changed towards shopping. Congenial atmosphere,world class environment, international brands, basic amenities and exoticcuisines, is what the malls aspire to provide under one roof.Nevertheless, people are welcoming this new trend with open arms, unaware of what just might be its consequences. Moreover, sales and bargain deals,
attractive prizes, and schemes are the success formulae, the shopkeepers aretrying to cash in, on consumers. This has made malls a mega hit amongst themetro crowd, putting fuel to their ever increasing demand for a better living. Thisis a result of the expanding Indian market and disposable incomes by the serviceclass.
 As an Alternative
Apart from being the shopper’s paradise, malls are also acting as a goodalternative, for the people to escape from the otherwise poor living conditions.This brings the flipside of the mall culture into sight, which enforces that thoughshopping is the modern mantra, people are looking for something more. Malls actas great refuge from the scorching heat of the sun, in summers, as all the mallsare centrally air conditioned for the purpose.Another reason for the malls being so crowded is that quite a number of peopleroam there aimlessly. Their purpose can be anything from a get together withfriends to simply window shopping, from buying popcorns to buying cards. Thisexplains that hot weather, frequent and prolonged electricity and water cuts aresome of the strong reasons, why the common man is attracted towards theescalating shrines of consumerism.
Shopaholism is the name given to the addiction for shopping, which has joinedthe list after cigarette and alcohol. A kind of a physiological disorder, it isconstantly on the rise. It should be noted that it has made its way not only in thelives of people, but also in the credentials of psychiatrists. According to their unanimous belief, it can lead to serious problems, if not paid attention to. Insevere cases, the patient may even avert to shoplifting and stealing, in case thedesired product is denied. Moreover, shopping is also being termed as a meansof escape mechanism. This implies that the retail therapy gives the shopper a temporary high,corresponding to the feeling that he possesses what he wants. Besides, thetherapy seems to work wonders, not only for women but also for men. Themetamorphosis the society is witnessing, presents man as the evolving shoppingfreak, shouldering the women with utmost grace. Hooked on the phenomenon, itgives them the sense of power and control, pampering their mountain high egos.This can even go the extent, where people end up wasting money, for theeuphoria shopping provides.
After all said and done, it is finally time for the word of caution. India, the land of spirituality and mysticism, is steadying fast on the road to development, with mallculture just a miniscule aspect of it. As the investors and town planners vie to fitin the huge glass buildings amidst squashed streets, there are a number of problems, the process poses. Ever increasing space crunch, growing traffic,

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