attractive prizes, and schemes are the success formulae, the shopkeepers aretrying to cash in, on consumers. This has made malls a mega hit amongst themetro crowd, putting fuel to their ever increasing demand for a better living. Thisis a result of the expanding Indian market and disposable incomes by the serviceclass.
As an Alternative
Apart from being the shopper’s paradise, malls are also acting as a goodalternative, for the people to escape from the otherwise poor living conditions.This brings the flipside of the mall culture into sight, which enforces that thoughshopping is the modern mantra, people are looking for something more. Malls actas great refuge from the scorching heat of the sun, in summers, as all the mallsare centrally air conditioned for the purpose.Another reason for the malls being so crowded is that quite a number of peopleroam there aimlessly. Their purpose can be anything from a get together withfriends to simply window shopping, from buying popcorns to buying cards. Thisexplains that hot weather, frequent and prolonged electricity and water cuts aresome of the strong reasons, why the common man is attracted towards theescalating shrines of consumerism.
Shopaholism is the name given to the addiction for shopping, which has joinedthe list after cigarette and alcohol. A kind of a physiological disorder, it isconstantly on the rise. It should be noted that it has made its way not only in thelives of people, but also in the credentials of psychiatrists. According to their unanimous belief, it can lead to serious problems, if not paid attention to. Insevere cases, the patient may even avert to shoplifting and stealing, in case thedesired product is denied. Moreover, shopping is also being termed as a meansof escape mechanism. This implies that the retail therapy gives the shopper a temporary high,corresponding to the feeling that he possesses what he wants. Besides, thetherapy seems to work wonders, not only for women but also for men. Themetamorphosis the society is witnessing, presents man as the evolving shoppingfreak, shouldering the women with utmost grace. Hooked on the phenomenon, itgives them the sense of power and control, pampering their mountain high egos.This can even go the extent, where people end up wasting money, for theeuphoria shopping provides.
After all said and done, it is finally time for the word of caution. India, the land of spirituality and mysticism, is steadying fast on the road to development, with mallculture just a miniscule aspect of it. As the investors and town planners vie to fitin the huge glass buildings amidst squashed streets, there are a number of problems, the process poses. Ever increasing space crunch, growing traffic,