courtesy of mabe
f you wanted to label the success of Mabe, it would have to be “Made inMexico”. And if you wanted to be abit more specific, adding “Since 1947”would suffice. This Mexican companyhas manufacturing facilities in six Latin Ameri-can countries and its appliances are used inhomes across 72 nations.Corporativo Mabe, as it is known today,was founded in Mexico in the mid-20th cen-tury, when the market for home appliances wasbooming worldwide.Dozens of companies sprang up in the frenzyto make “modern” life more convenient but Mabe is one of the few that is still standing. Likeall successful enterprises, it was its ability to adapt to changing times that secured its survival.The company started out making lamppost bases and fitted kitchens but soon began manu-
the “MaDein MeXico”warranty
The appliances manufactured by the Mexican company Mabe areused in homes across 72 countries.
facturing white goods like gas ranges and refrig-erators. Just 13 years later, in the early 1960s,Mabe had established itself as Mexico’s leadingexporter of home appliances.In 1987, a strategic alliance with the US-basedGeneral Electric boosted Mabe‘s annual salesfrom 111 million to over 3.7 billion
in 2007.That growth was supported internally bythe purchase of a leading washing machineproducer in Saltillo in 1989, the building of facilities to produce ranges in San Luis Potosí in 1990 and a plant for the manufacture of re-frigerators in Querétaro. Externally, the com-pany has launched an aggressive internation-al expansion strategy, with Mabe acquiringcompanies in Venezuela, Ecuador, Colombia,Brazil, Peru, Argentina and Canada. Aroundthis time, Mabe bought up 14 home appliancebrands from all over the world.Today Mabe is a multinational corporationand the leading manufacturer of home appli-ances in the Americas, employing 24,000people at its 15 manufacturing plants in theregion and creating over 70,000 indirect jobs.In the 1990s, more than half of the gasranges and refrigerators sold in the US weredesigned and manufactured by Mabe Méxi-co. Nine out of every 10 of these appliancessold under the General Electric brand weremanufactured at the company’s plant in SanLuis Potosí, in north Mexico.