You are on page 1of 1

1.

Affordable refrigerator for rural India Cheapest environment-friendly refrigeration system Target the bottom of the pyramid consumers aimed at the rural Indian market detail studies on the present and future market and the target customers 2. concept eval disruptive innovation interacted with target consumers for more than a year Cost target in the range of Rs 3000 3. concept dev

right distribution channel joined hands with NGOs, micro-finance institutions and India Post

You might also like