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weeks, so that you will own a complete set of more the 550 different case studies (and
probably more) by entrepreneurs, business owners and professionals who have taken the
time and energy to document their own \u201cAbraham Inspired\u201d case study/success story.
As you may know, I was very explicit in my articulation of the type, format and content
of each case study. They had to detail and quantify the results\u2026 They had to denominate
the impact, from all sorts of vantage points\u2026 They had to describe the basic strategy
such that anyone could follow it and adopt it for their business.
In short, I was demanding and as ruthlessly specific as I could get, without writing the case study myself or hiring a reporter or researcher for thousands of dollars to interview and document each one. As part of the review process, I unfortunately and regrettably had to reject hundreds because although they were very glorifying and grateful to me (which I appreciate very much), I just couldn\u2019t see how they would be valuable and
In this first volume, I have included 154 case studies, success stories and testimonials. Of
which any single one could have the impact to incrementally, geometrically or
exponentially grow your business.
I would first, not wait for the other volumes. I would take an initial first pass
cursory review of this volume, and mark with a post-it note, the case studies
which have merit to my circumstance or business. I would be looking for
strategies which I would import, adapt and adopt to my specific situation. I would
look for for ones based upon my marketing funds I had available, the ease of
effort, the most creative or I would look at people in my same industry.
Then I would review those case studies in detail, and highlight, with a pen or
highlighter, the specific fundamentals of what made them work. I would attempt
to learn from each one. I would ask questions like\u2026 What\u2019s the insight? What
makes it work? What is the implication on my business?
implementation. (I\u2019ll give you a hint\u2026 By far the most successful strategy which people reported was using risk reversal. It\u2019s easy, it\u2019s fundamentally free, and it has the capability of doubling or tripling your salesinstantly.)
As you can see, if I were you, I would totally consume and embrace this material, because it holds the keys to growing your business, generating profit windfalls and creating a lot of business breakthroughs in the process.
Thank you again for your case study, testimonial, success story. I want you to know
that you inspire me to work even harder on your behalf, because you have
demonstrated that you are one of the few who do (versus the many who don\u2019t).
Now bringing you back...
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