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Incredible Case Studies - Volume 1

Incredible Case Studies - Volume 1

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03/18/2014

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\u2013
Jay Abraham\u2019s
Case Studies!
2002
Volume 1
154
Case
Studies, Testimonials and
Success Stories
- 2 -
From the Desk of
Jay L. Abraham
Subject: Volume 1 of Incredible Case Studies!
Dear Valued Client:
This is your personal, highly actionable, and extremely confidential first volume of
Incredible Case Studies!.Several more volumes will be coming within the next few

weeks, so that you will own a complete set of more the 550 different case studies (and
probably more) by entrepreneurs, business owners and professionals who have taken the
time and energy to document their own \u201cAbraham Inspired\u201d case study/success story.

As you may know, I was very explicit in my articulation of the type, format and content
of each case study. They had to detail and quantify the results\u2026 They had to denominate
the impact, from all sorts of vantage points\u2026 They had to describe the basic strategy
such that anyone could follow it and adopt it for their business.

In short, I was demanding and as ruthlessly specific as I could get, without writing the case study myself or hiring a reporter or researcher for thousands of dollars to interview and document each one. As part of the review process, I unfortunately and regrettably had to reject hundreds because although they were very glorifying and grateful to me (which I appreciate very much), I just couldn\u2019t see how they would be valuable and

applicable\u2026 To you.

In this first volume, I have included 154 case studies, success stories and testimonials. Of
which any single one could have the impact to incrementally, geometrically or
exponentially grow your business.

If I were you, here\u2019s how I would begin to take action with this treasure trove of
information\u2026
\u2022

I would first, not wait for the other volumes. I would take an initial first pass
cursory review of this volume, and mark with a post-it note, the case studies
which have merit to my circumstance or business. I would be looking for
strategies which I would import, adapt and adopt to my specific situation. I would
look for for ones based upon my marketing funds I had available, the ease of
effort, the most creative or I would look at people in my same industry.

\u2022

Then I would review those case studies in detail, and highlight, with a pen or
highlighter, the specific fundamentals of what made them work. I would attempt
to learn from each one. I would ask questions like\u2026 What\u2019s the insight? What
makes it work? What is the implication on my business?

\u2022
Then, with pen and paper, I would prioritize the case studies which I would want
to creatively emulate. I would prioritize them based upon ease and quickness of
- 3 -

implementation. (I\u2019ll give you a hint\u2026 By far the most successful strategy which people reported was using risk reversal. It\u2019s easy, it\u2019s fundamentally free, and it has the capability of doubling or tripling your salesinstantly.)

\u2022
Then I would create a plan for each strategy I wanted to deploy and create a
marketing calendar to lock in when I would deploy it.
\u2022
Lastly, I would focus on one strategy at time, optimizing and customizing it to my
situation, until I had fully capitalized on its value to me and my business.

As you can see, if I were you, I would totally consume and embrace this material, because it holds the keys to growing your business, generating profit windfalls and creating a lot of business breakthroughs in the process.

So with that said, you have your work cut out for you. I am sure it will be the profit
adventure of a lifetime, one very few people get to experience.

Thank you again for your case study, testimonial, success story. I want you to know
that you inspire me to work even harder on your behalf, because you have
demonstrated that you are one of the few who do (versus the many who don\u2019t).

Best of Success with All Your Business Building Endeavors,
Jay L. Abraham
PS:Please don\u2019t be bashful about sending me your next success story when you
achieve it. I am always interesting in new, innovative and creative ways of using my
methodology and mindset. Just email your success story toapgi@abraham.com

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