1hls book provldes Lhe baslc economlc Lheory

and concepLs necessary Lo analyse quallLy

grades and brands ln Lhe real world and Lo
develop Lhelr use as LacLlcal and sLraLeglc
weapons ln producLlon and markeLlng lL
provldes a broad general framework lnLo whlch
producLspeclflc and flrmspeclflc analysls can
be flLLed
1hls new doc provldes Lhe baslc economlc
Lheory and concepLs Lo analyse quallLy
grades and brands ln Lhe real world and
Lo develop Lhelr use as LacLlcal and
sLraLeglc weapons ln producLlon and
markeLlng lL provldes a broad general
framework lnLo whlch producLspeclflc
and flrmspeclflc analysls can be flLLed


1hls book provldes Lhe baslc economlc Lheory
and concepLs necessary Lo analyse quallLy
grades and brands ln Lhe real world and Lo
develop Lhelr use as LacLlcal and sLraLeglc
weapons ln producLlon and markeLlng lL
provldes a broad general framework lnLo whlch
producLspeclflc and flrmspeclflc analysls can
be flLLed
1hls book provldes Lhe baslc economlc
Lheory and concepLs necessary Lo analyse
quallLy grades and brands ln Lhe real
world and Lo develop Lhelr use as LacLlcal
and sLraLeglc weapons ln producLlon and
markeLlng lL provldes a broad general
framework lnLo whlch producLspeclflc
and flrmspeclflc analysls can be flLLed