CHITTAGONG

UNWINDING THE SPIRITS WITHIN

Chittagong, a land with bright markers of our history for hundreds of years

Chittagong: Unwinding the spirit within

. and a land anchored of diversity, opportunity and growth

Chittagong: Unwinding the spirit within

. and a land of latent beauty waiting to be explored by the world.

Chittagong: Unwinding the spirit within

CHITTAGONG ANCHORED WITH POTENTIALS

THE MARKET
Commercial capital, one of the oldest port cities in the world Affluent, educated urban population After Dhaka, the most important market Huge GAP between potential and achievements. Need to address the GAP asap THE SCOPE Take a unique role in bridging the gap between CTG potentials and desires The market features and notions creates room for capturing a unique role and identity Create a scope of MARKET ACCESS, ECONOMIC GROWTH and STAKEHOLDER ENGAGEMENT Chittagong: Unwinding the spirit within

NOTION OF THE MARKET

Deprived from deserved recognition in terms of achievements and potentials A port city that needs to catch-up with competition A magnificent tourism destination yet to be explored Rich cultural and traditional lifestyle they want to feel THE APPROACH proud of
UNITE whole Chittagong for its recognition and aspirations Create the biggest possible Showcasing of Chittagong to local, regional and international level Involve all the stakeholders and Govt. to redefine their commitment for Chittagong

THE APPROACH

C O M E . E X P L O R E . G R O W.

A month long event to engage, celebrate the unlock Chittagong

THE SPIRIT
Unwinding the spirit within

OBJECTIVES
History, Tradition and Culture Chittagong Lifestyle and Global Participation

THEME WEEK ACTIVITIES

4 Theme weeks where each week will represent one significant areas relating to Cittagong
Chittagong: Unwinding the spirit within

Business in Chittagong Problems and Promises End to end engagement

THE EVENT

C O M E . E X P L O R E . G R O W.

A month long event to engage, celebrate the unlock Chittagong

EVENTS THEMES
HISTORY, CULTURE & TRADITION LIFESTYLE, FOOD & ENTERTAINMENT BUSINESS IN CHITTAGONG PROBLEMS AND PROMISES
Chittagong: Unwinding the spirit within

MEDIA ACTIVITIES 2 PAGE COVERAGE OF THE EVENTS IN THE DAILY STAR, EVERYDAY FOR 1 MONTH SPECIAL COLLECTORS COPY PUBLICATION AFTER EACH THEME WEEK MONTH LONG TELEVISION COVERAGE & PROGRAMMES THROUGH MEDIA PARTNERSHIP MONTH LONG RADIO COVERAGE & PROGRAMMES

THEME EVENTS

COME. EXPLORE. WEEK GROW.

1: HISTORY, CULTURE AND TRADITION

WEEK LONG A HISTORICAL JOURNEY IN CHITTAGONG

CHITTAGONG, 1971 AND THE STRUGGLE FOR FREEDOM

CHITTAGONG: CULTURE & TRADITIONS INDIGENOUS HISTORY & CULTURE IN CHITTAGONG WEEK LONG CHITTAGONG BOOK, PUBLICATION, PHOTO AND AUDIO-

Chittagong: Unwinding the spirit within

THEME EVENTS

COME. EXPLORE. WEEK GROW.

2: LIFESTYLE, FOOD & ENTERTAINMENT

Chittagong: Unwinding the spirit within

CHITTAGONG FOOD FESTIVAL CHITTAGONG LIFESTYLE & FASHION SHOW CHITTAGONG TOURISM EXHIBITION MUSICAL EVENTS / CONCERTS WEEKLONG CAR SHOW INDIGENOUS LIFESTYLE CHITTAGONG WOMEN: ON THE PATHWAYS OF EMPOWERMENT MUSIC AND ADD IN CHITTAGONG

THEME EVENTS

COME. EXPLORE. WEEK GROW.

3: BUSINESS IN CHITTAGONG

CHITTAGONG: ECONOMIC DIRECTION WEEKLONG CHITTAGONG BUSINESS EXHIBITION CONFERENCE ON CHITTAGONG BUSINESS PROSPECTS & PROBLEMS CHITTAGONG NRB CONFERENCE CEOS FOR CHITTAGONG

Chittagong: Unwinding the spirit within

THEME EVENTS

COME. EXPLORE. WEEK GROW.

4: PROBLEMS, PROMISES & SOLUTIONS

CHITTAGONG AFTER 20 YEARS: WEEK LONG SCHOOL, COLLEGE & UNIVERSITY LEVEL STUDENTS COMPETITION WEEKLONG CHITTAGONG BIO-DIVERSITY EXHIBITION AND CONFERENCE CONNECTED FOR LEARNING AN EDUCATION FOCUSED EVENT IN CHITTAGONG ISSUE BASED CONFERENCE FOR CHITTAGONG: ENVIRONMENT,
Chittagong: Unwinding the spirit within

MEDIA COVERAGE

MEDIA. PARTNERS COME EXPLORE.

GROW.

TELEVISION PARTNER RADIO PARTNER WEB PARTNER

MEDIA PROMOTION

PRESS AD IN TDS & P.ALO TVC, RDC, SMS & WEBSITE BILLBOARDS IN CTG

SPECIAL PUBLICATIONS ONE SPECIAL PUBLICATION AFTER EACH THEME WEEK FEATURING THE THEME AND EVENT COVERAGE SOCIAL & DIGITAL MEDIA EVENT WEBSITE

COVERAGE IN TDS

TDS WEBSITE
SOCIAL MEDIA SMS

POSTER IN CTG

Chittagong: Unwinding the spirit within

FOR 1 MONTH EVERYDAY 2 PAGE SPECIAL COVERAGE 1 PAGE OTHER COMM. PHOTOGRAPHS ROUTES 1 PAGE REPORT / EVENT BROCHURE FEATURE FOR ALL CHITTAGONG NEWSPAPER READERS INVITATION CARDS OTHER

PARTNERSHIP OPPORTUNITY

COME. EXPLORE. GROW.

EVENT PARTNER

MEDIA HIGHLIGHT
DIRECT ENGAGEMENT & MEDIA IMPACT
TVC, PRINT, BILLBOARD, RADIO, WEBSITE, POSTER, BROCHURE, INVITATION CARDS HIGHLIGHT IN TDS FOR ONE MONTH

INTANGIBLE BENEFIT
PARTNERING WITH CHITTAGONG
OPPORTUNITY FOR SPONSORS TO PARTNER WITH CHITTAGONG MARKET AND ENJOY A LONG LASTING IDENTITY BUSINESS NETWORK BUILDING OPPORTUNITY ACCESS TO CHITTAGONG MARKET THROUGH A UNIQUE

EVENT WITH FLARE & IMPACT SPONSORSHIP AND TITLE

ALL RELATED PROMOTIONAL AND BRANDING OPPORTUNITY OF APPROPRIATE MANNER NAMING RIGHTS, LOGO BRANDING, BACK DROP BRANDING, VENUE BRANDING, STALL/BOOTH SETUP, JOINT PRESS CONFERENCE, SPEECH
Chittagong: Unwinding the spirit within

HIGHLIGHT IN SPECIAL PUBLICATION AND PUBLICATION DISTRIBUTION

TELEVISIN COVERAGE,

BENEFITS FOR CHITTAGONG

COME. EXPLORE. GROW.

BRING RECOGNITION, ATTENTION AND CIVIC PRIDE AMONG CHITTAGONG RESIDENTS OPEN THE WINDOW OF GLOBAL BUSINESS OPPORTUNITY AND COMPETITIVENESS ATTRACT INVESTMENT, TALENTS, BUYERS A NEW SENSE OF PURPOSE, A STRONGER FUTURE FOR CHITTAGONG SUSTAINABLE & COMMITTED APPROACH FOR CHITTAGONGS SOCIAL, INFRASTRUCTURAL AND ENVIRONMENTAL ISSUES BRING PROSPERITY, PRIDE AND NEW PROMISE FOR CHITTAGONG

Chittagong: Unwinding the spirit within

COLLABORATION FOR THE EVENT

COME. EXPLORE. GROW.

GOVT. MINISTRIES, AUTHORITIES & OTHERS

Ministry of Cultural Affairs

INSTITUTIONS AND COMMUNITIES

Chittagong Chamber of Commerce Metropolitan Chamber of Commerce Chittagong Club Other Community or Institutions with significant influence and relevance

Ministry of Foreign Affairs

Ministry of Commerce Ministry of Chittagong Hill Tracts Affairs Chittagong City Corporation Chittagong Development Authority Chittagong Port Authority Muktijuddho Jadughar British High Commission Chittagong University
Chittagong: Unwinding the spirit within

MEDIA & COMMUNICATION PARTNERS

Other Govt. or similar authorities

ENGAGEMENT WITH CHITTAGONG

ENGAGEMENT WITH PEOPLE GROW.

COME. EXPLORE.

ENGAGEMENT COMMUNITIES

ENGAGEMENT WITH STAKEHOLDER

CHITTAGONG LOCALS AND RESIDENTS CHITTAGONG BUSINESS COMMUNITY BUSINESS & SERVICES WHOM CHITTAGONG IS STRONGLY RELEVANT CHITTAGONG BASED NRBS CHITTAGONG CIVIL SOCIETY STUDENTS AND ACADEMICIANS
Chittagong: Unwinding the spirit within

CHITTAGONG CHAMBER OF COMMERCE METROPOLITAN CHAMBER OF COMMERCE CHITTAGONG BUSINESS COMMUNITY LOCAL & INTERNATIONAL INVESTORS DIPLOMATS CHITTAGONG CULTURAL COMMUNITY CHITTAGONG UNIVERSITY

MINISTRIES GOVT. AUTHORITIES CHITTAGONG PORT CHITTAGONG DEVELOPMENT AUTHORITY CHITTAGONG CITY CORPORATION

C O M E . E X P L O R E . G R O W.

THANK YOU
QUESTIONS/COMMEN TS?

Chittagong: Unwinding the spirit within

CHITTAGONG
UNWINDING THE SPIRITS WITHIN

CHITTAGONG: COME. EXPLORE. GROW.

INTRODUCTION
IDEA ABOUT THIS EVENT. About branding Chittagong. The current global context for a city branding. Likely impact Chittagongs city identity, impact in its business, impact on its potentials, and all TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

BRIEF EVENT DESCRIPTION

MONTH LONG EVENT. KEY AREAS. (ARGUMENT WHT 4 THEME BASED EVENTS) TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

ENGAGEMENTS
OVERALL ENGAGEMENT IDEA. NO CHITTAGONG RESIDENT IS WILL BE UNTOUCHED BY THIS EVENT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

MEDIA ENGAGEMENT
OVERALL ENGAGEMENT IDEA. NO CHITTAGONG RESIDENT IS WILL BE UNTOUCHED BY THIS EVENT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

SPONSORSHIP OPPORTUNITIES
IDEA ABOUT THE ENGAGEMENT SCOPE THROUGH MEDIA, THROUGH EVENTS, THROUGH B2B SCOPES TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

SPONSORSHIP PACKAGES
DESCRIPTION OF DOMINANT SPONSORSHIP PACKAGE TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

SPONSORSHIP PACKAGES
DESCRIPTION OF IMPACT SPONSORSHIP PACKAGE TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

SPONSORSHIP PACKAGES
DESCRIPTION OF ASSOCIATE SPONSORSHIP PACKAGE TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

CHITTAGONG: COME. EXPLORE. GROW.

SPONSORSHIP PACKAGES
DESCRIPTION OF ASSOCIATE SPONSORSHIP PACKAGE TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT