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GELECTlCM CF MEA CFALLATEG FCF JCE CFFEFG

n the given case job is to find out relative importance given to different factors
considered in recruitment of a candidates by different companies.

Recoded VaIues
Original Value Recoded Value Value Label
Education
1 1 Engineer (T)
2 2 Engineer (Non T)
3 3 CA / Commerc
4 4 Other
Undergraduate_GPA
1 1 >9
2 2 >7 and <9
3 3 <7
nternship_Slot
1 1 Day 0
2 2 Day 1 or lower
nternship_Firm_Area
1 1 Finance
2 2 Consulting
3 3 Marketing
4 4 Other
Pre_Placement_Offer
1 1 Yes
2 2 No
Duration_of_Work_Ex
1 1 0-1 Years
2 2 1-3 Years
3 3 3+ Years
Relevance_of_Work_Ex
1 1 Relevant
2 2 Not Relevant
Recoded values are used in computations.

Above table shows the recorded values for different level and attributes used in model.
Table below show the model used for conjoint analysis.

odeI Description
N of Levels
Relation to Ranks or
Scores
Education 4 Discrete
Undergraduate_GPA 3 Discrete
nternship_Slot 2 Discrete
nternship_Firm_Area 4 Discrete
Pre_Placement_Offer 2 Discrete
Duration_of_Work_Ex 3 Discrete
Relevance_of_Work_Ex 2 Discrete
All factors are orthogonal.
Analysis:
As the value of significance level shows (table below), test is significant.
orreIations
a

Value Sig.
Pearson's R .962 .000
Kendall's tau .707 .000
Kendall's tau for Holdouts 1.000 .
a. Correlations between observed and estimated preferences


The table below gives the utilities of factors considered for analysis:

&tiIities
Utility Estimate Std. Error
Education
Engineer (T) .178 .767
Engineer (Non T) -.569 .767
CA / Commerc .158 .767
Other .233 .767
Undergraduate_GPA
>9 2.400 .591
>7 and <9 -.067 .693
<7 -2.334 .693
nternship_Slot
Day 0 .217 .443
Day 1 or lower -.217 .443
nternship_Firm_Area
Finance .210 .767
Consulting 1.026 .767
Marketing -.598 .767
Other -.638 .767
Pre_Placement_Offer
Yes .193 .443
No -.193 .443
Duration_of_Work_Ex
0-1 Years -.226 .591
1-3 Years .087 .693
3+ Years .139 .693
Relevance_of_Work_Ex
Relevant .576 .443
Not Relevant -.576 .443
(Constant) 5.577 .490

As the table of importance values (below) shows, undergraduate GPA of candidate is
relatively more important for all types of firms in recruitments followed by internship firm
area, education and relevance of work experience for the role. nternship a lot and pre-
placement offer are relatively least important factors considered for recruitments across
firms.

2portance VaIues
Education 12.030
Undergraduate_GPA 42.600
nternship_Slot 4.638
nternship_Firm_Area 17.891
Pre_Placement_Offer 4.735
Duration_of_Work_Ex 7.787
Relevance_of_Work_Ex 10.318
Averaged mportance Score