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Iwan Sudirwan - TV Programme Development

Iwan Sudirwan - TV Programme Development

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Published by: api-3738308 on Oct 17, 2008
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03/18/2014

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TV PROGRAMME DEVELOPMENT
Trendsetter or Me-too?
Oleh :
Ahmad Sudirwan
Kepala Divisi Pemberitaan Trans TV
LOGIKA KERJA BISNIS TELEVISI
TRILOGY BROADCAST INDUSTRY
TV BROADCAST
TV BROADCAST
COST
NEED
TVR
TVR
COST
NEED
advertiser
audience
programs
PROGRAM

Fantasy
Reality
Mixed

IDEALISME (+ BISNIS/IKLAN)
Idealisme
: Berita Untuk Ibu-ibu
Bisnis
: Iklan
(Contoh Kasus : Program Jelang Siang)
IDEALISME (+BISNIS)=RATING

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