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The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
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The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James L. Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. The Culture Cycle explains how cultures evolve, can be deliberately shaped and sustained, and serve as a powerful "internal brand" that can promote innovation and organizational resilience. Heskett guides leaders in linking culture to strategy; managing the forces of change that can deeply challenge culture; adapting corporate culture to local businesses within global enterprises; and credibly quantifying culture's impact on performance, productivity, and profits. He also presents a full chapter on the unique role of culture in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture.
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