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Table Of Contents

Introduction
About the Third Edition
But First: “What The Heck is MailChimp?”
How HTML Email Works
The Multipart/Alternative MIME Format
Image Files in HTML Email
Free Hosting Services
Delivering HTML Email
Designing and Coding
Tools of the Trade
Design Guidelines
Set your width to about 500-600 pixels
Simple Layouts and Tables Work Best
Special Considerations for Webmail Services
CSS in HTML email
Point emails to landing pages
Background Colors
Anatomy of a Good, Healthy HTML Email Newsletter
Plain-text Email
The Art of Plain-text email
Common Mistakes to Avoid
Designing around spam filters
How anti-spam systems work
Bayesian Filtering
Email Firewalls
Challenge/Response Filters
Tactics for Avoiding Spam Filters
Testing & Troubleshooting Your Email Designs
Web Designers: emails aren’t the same as web pages!
Testing in Different Email Applications
Testing Browser-based Email Services
Yahoo!Mail
Yahoo!Mail Beta
Hotmail
Gmail
Check Different ISPs, too
Send tests to friends and co-workers
Or, just use MailChimp’s Inbox Inspector
Email Marketing Basics & Best Practices
The Definition of Spam
The CAN-SPAM Act of 2003
Pros & Cons
Measuring Performance
Open Rates
Signups since last campaign
Wrapping Up
“My First Email Campaign” Checklist for Beginners
Appendix
Useful Resources
Email Marketing Sites
Email & Marketing Related Blogs
Products & Tools
Graphic design programs
Miscellaneous
Email Applications & Known Issues
Email Application Known Issues
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Email Marketing - Free_guide

Email Marketing - Free_guide

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Published by Street Peace

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Published by: Street Peace on Oct 27, 2011
Copyright:Attribution Non-commercial

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10/27/2011

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