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Mariah Carey Case Study

Mariah Carey Case Study

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Published by BeaFatusin

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Published by: BeaFatusin on Oct 27, 2011
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12/26/2013

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Case Study on Mariah Carey
Mariah Carey (born March 27th, 1970) is an American singer-songwriter, recordproducer, actress, film producer and model. Mariah Carey was born to parents in1970 to Patricia Hickey and Alfred Roy Carey. She moved to New York City whenshe was 17 to fulfil her ambition of becoming a star. Mariah Carey eventuallybecame a back up singer for Puerto-Rican freestyle singer Brenda K. Starr, whogave Carey's demo tape to Tommy Mottola who was at the time the head ofColumbia Records. Mottola suddenly signed Mariah who in a few years becamethe best-selling female performers of the 1990's.Mariah is most famously known for her and is known for her five-octave vocalrange, power, melismatic style and signature use of the whistle register (thehighest register of the human voice).With a music career spanning over two decades, her achievements are endless.Mariah Carey has won 249 awards in total, including 5 Grammy Awards and 17World Music Awards. She is famous for being the first recording artist to have herfirst five singles to top the US Billboard Hot 100 Chart, one of the world's bestselling music artists. Also, she is the only artist to have 18 number one singleson the Hot 100 and she has sold over 200 million albums, singles and videosworldwide, which therefore makes her one of the biggest selling artists in musichistory. Carey's album
'Merry Christmas 
is the biggest selling Christmas album ofall time. She has also has 12 platinum singles which is the most achieved by anyfemale artist.With all these it is no wonder that Mariah Carey has influenced some prominentfigures in the music industry such as: Christina Aguilera, Beyonce, Rihanna,Nelly Furtado amongst many others.
 
1990-Columbia-'Vision of Love'
Carey's debut single. The song was originally featured onCarey's demo tape which aided her sign to ColumbiaRecords. The song went topped the U.S. Billboard Hot100, however came at no. 9 on the U.K. Singles Chart.The video as well as the lyrics connote a sense of faithand prayer as it is set in a cathedral like setting. Inreference to Carey's image here she looks very natural,she does not not have a lot of make up on, she has long,golden, natural curls and is wearing black clothing. Herlook here is not very sophisticated. This song aloneinfluenced the singing careers of RnB singers Beyonceand Christian Aguilera.
 
1994-'Without You'
Carey did a cover version of this song which was firstrecorded by British rock group Badfinger. Carey'sversion of this single topped the U.K. Chart in 1994."Without You" remains Carey's biggest hit outside theU.S., being largely successful across Europe. It becameher first UK number 1 single, and still remains her onlynumber 1 there as a solo artist. The video for this singlefeatures Carey singing on stage, whilst accompanied bya Gospel choir. In this video again Carey appears verynatural she's not wearing a lot of make-up, her clothingis really casual as she's wearing a black long-sleevedtop, black trousers and a black gillet. This colour isclearly dull and not revealing any of her body whichcontrasts hugely with what she would wear nowadays.
Her album andsingle cover seemquite dull andboring, they arenot really eye-catching.Particularly thisone in which.From this singlecover it suggestsshe feels isolatedand lonely, whichlinks to the titleof the single.

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