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Mariah Carey Case Study

Mariah Carey Case Study

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Published by BeaFatusin

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categoriesTopics, Art & Design
Published by: BeaFatusin on Oct 27, 2011
Copyright:Attribution Non-commercial

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04/29/2012

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Case Study on Mariah Carey
Mariah Carey (born March 27th, 1970) is an American singer-songwriter, record producer, actress, film producer and model.Mariah Carey was born to parents in 1970 to Patricia Hickey andAlfred Roy Carey. She moved to New York City when she was 17 tofulfil her ambition of becoming a star. Mariah Carey eventuallybecame a back up singer for Puerto-Rican freestyle singer Brenda K.Starr, who gave Carey's demo tape to Tommy Mottola who was at thetime the head of Columbia Records. Mottola suddenly signed Mariahwho in a few years became the best-selling female performers of the1990's.Mariah is most famously known for her and is known for her five-octave vocal range, power, melismatic style and signature use of thewhistle register (the highest register of the human voice).With a music career spanning over two decades, her achievementsare endless. Mariah Carey has won 249 awards in total, including 5Grammy Awards and 17 World Music Awards. She is famous for beingthe first recording artist to have her first five singles to top the USBillboard Hot 100 Chart, one of the world's best selling music artists.Also, she is the only artist to have 18 number one singles on the Hot100 and she has sold over 200 million albums, singles and videosworldwide, which therefore makes her one of the biggest sellingartists in music history. Carey's album
'Merry Christmas
is thebiggest selling Christmas album of all time. She has also has 12platinum singles which is the most achieved by any female artist.With all these it is no wonder that Mariah Carey has influenced someprominent figures in the music industry such as: Christina Aguilera,Beyonce, Rihanna, Nelly Furtado amongst many others.
 
1990-Columbia-'Vision of Love'
Carey's debut single. The song was originallyfeatured on Carey's demo tape which aided hersign to Columbia Records. The song went toppedthe U.S. Billboard Hot 100, however came at no. 9on the U.K. Singles Chart.The video as well as the lyrics connote a sense of faith and prayer as it is set in a cathedral likesetting. In reference to Carey's image here shelooks very natural, she does not not have a lot of make up on, she has long, golden, natural curlsand is wearing black clothing. Her look here is notvery sophisticated. This song alone influenced thesinging careers of RnB singers Beyonce andChristian Aguilera.
http://www.youtube.com/watch?v=pBxBGJpt_eg&ob=av2n
 
1994-'Without You'
Carey did a cover version of this song which wasfirst recorded by British rock group Badfinger.Carey's version of this single topped the U.K.Chart in 1994. "Without You" remains Carey'sbiggest hit outside the U.S., being largelysuccessful across Europe. It became her first UK number 1 single, and still remains her onlynumber 1 there as a solo artist. The video for thissingle features Carey singing on stage, whilstaccompanied by a Gospel choir. In this videoagain Carey appears very natural she's notwearing a lot of make-up, her clothing is reallycasual as she's wearing a black long-sleeved top,black trousers and a black gillet. This colour isclearly dull and not revealing any of her bodywhich contrasts hugely with what she would wearnowadays.
Her album andsingle coverseem quite dulland boring,they are notreally eye-catching.Particularly thisone in which.From thissingle cover itsuggests shefeels isolatedand lonely,which links tothe title of the

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