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Hacking Gamification

Hacking Gamification

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KPCB partner Bing Gordon, the co-founder and former creative chief at Electronic Arts, conjured up “Hacking Gamification” to show entrepreneurs how they can use game design principles to heighten the wow quotient in their products and services. Infused with creative insight, wit, personality and a lifetime of gaming industry expertise, Bing’s presentation tackles the question, “Why gamify?” The answer: to entice and capture a new generation of users. This dynamic slide presentation charts the path to success by breaking it down into a three-part experience — acquire, engage and retain. Sprinkled throughout are battle-tested gamification tactics, lessons learned, best practices and key take-aways. Get in the know with this useful resource from the EA luminary who promises us that “gaming is the new normal.”
KPCB partner Bing Gordon, the co-founder and former creative chief at Electronic Arts, conjured up “Hacking Gamification” to show entrepreneurs how they can use game design principles to heighten the wow quotient in their products and services. Infused with creative insight, wit, personality and a lifetime of gaming industry expertise, Bing’s presentation tackles the question, “Why gamify?” The answer: to entice and capture a new generation of users. This dynamic slide presentation charts the path to success by breaking it down into a three-part experience — acquire, engage and retain. Sprinkled throughout are battle-tested gamification tactics, lessons learned, best practices and key take-aways. Get in the know with this useful resource from the EA luminary who promises us that “gaming is the new normal.”

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Published by: Kleiner Perkins Caufield & Byers on Oct 27, 2011
Copyright:Attribution Non-commercial

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12/13/2013

pdf

 
Hacking Gamification
Bing Gordon, KPCB
@bingfish@kpcb
 
Why Gamify?
 
Game patterns are the new normal
2 -10x improvement
1
Acquire
2
Engage
3
Retain

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