Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
93Activity
0 of .
Results for:
No results containing your search query
P. 1
Goal Programming

Goal Programming

Ratings:

4.0

(1)
|Views: 7,780|Likes:
Published by api-26143879

More info:

Published by: api-26143879 on Oct 17, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/18/2014

pdf

text

original

 
 OPERATIONS RESEARCHLECTURE NOTES
“GOAL PROGRAMMING”Assoc. Prof. Dr. Y.
İ
lker Topcu
Acknowledgements:
I would like to acknowledge Prof. W.L. Winston's "Operations Research: Applications and Algorithms“(slides submitted by Brooks/Cole, a division of Thomson Learning, Inc.) and Prof. J.E. Beasley'slecture notes which greatly influence these notes...I retain responsibility for all errors and would love to hear from readers...
 
Assoc. Prof. Dr. Y.
İ
lker Topcu (www.ilkertopcu.net)
 
GOAL PROGRAMMING1. MULTIPLE OBJECTIVES
In some situations, a decision maker may face multiple objectives, and there may be nopoint in an LP’s feasible region satisfying all objectives.In such a case, how can the decision maker choose a satisfactory decision?
Goal Programming 
, a variation of LP considering more than one objective (goals) in theobjective function, is one technique that can be used in such situations.
Example 1. Priceler 
The Leon Burnit Adveritsing Agency is trying to determine a TV advertising schedule for Priceler Auto Company.Priceler has three goals:
Its ads should be seen by at least 40 million high-income men (HIM).
Its ads should be seen by at least 60 million low-income people (LIP).
Its ads should be seen by at least 35 million high-income women (HIW).Leon Burnit can purchase two types of ads: those shown during football games andthose shown during soap operas.At most, $600,000 can be spent on ads.The advertising costs and potential audiences of a one-minute ad of each type areshown.
Millions of ViewersAd
 
HIM
 
LIP
 
HIW
 
Cost (S)
 Football 7 10 5 100,000Soap Opera 3 5 4 60,000Leon Burnit must determine how many football ads and soap opera ads to purchase for Priceler.
Assoc. Prof. Dr. Y.
İ
lker Topcu (www.ilkertopcu.net)
2

Activity (93)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Dong Zhuang liked this
Selin Dogdu liked this
Selin Dogdu liked this
Rauzal Juanda liked this
Wan Hamiza liked this
Aditi Arora liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->