There was a problem sending you an sms. Check your phone number or try again later.
We've sent a link to the Scribd app. If you didn't receive it, try again.
QMake your disability equality statement more robust.
QEnsure available technologies are used to the best effect.
QMaximise staff buy-in to accessibility training.
This document can be read as a freestanding
briefing and also builds on the previous TechDis
Senior Management Briefing Series:
- considering both the learner\u2019s experience in
accessing information and the college\u2019s success
at marketing its inclusivity.
From the college websites and prospectuses
reviewed for this briefing it has become
apparent that many colleges are missing out on
opportunities to maximise the reach of their
marketing, boast about the quality of the
support they give and reduce their legal
exposure under the Disability Discrimination Act.
of accessibility as these have the greatest
potential to improve retention and achievement.
Consideration is also given to the following:
Since the remit of TechDis is to advise on
technology and disability this briefing will
highlight aspects of marketing, public relations
and inclusion that relate to these themes.
Learners with additional needs have to be more
discriminating in their choice of college. In
addition to considering the courses on offer
they need to consider the accessibility of the
resources, the nature of the teaching and
learning methods and quality of the additional
learner support provided. The flexibility,
creativity and adaptability needed to support
disabled learners is nothing unusual.
Accessibility needs are one part of a very broad
spectrum of learner needs that include different
learning styles,different experiences and
cultural or language backgrounds. It is very
difficult to find colleges inspection results that
score well on teaching and learning without
scoring well on inclusion. The more effectively
an organisation supports the needs of disabled
learners in mainstream teaching, the more value
it will add to all learners - an important
message for an organisation\u2019s stakeholders.
The Chartered Institute for Marketing defines
marketing as the \u2018management function
responsible for identifying, anticipating and
satisfying customer\u2019s requirements at a profit\u2019.
In an educational context this often blurs into
public relations - \u2018the deliberate, planned and
sustained effort to establish mutual
understanding between an organisation and its
public\u2019. The success of a college depends on:
Many colleges are missing out on
important opportunities to maximise
the reach of their marketing, boast
about the quality of the support they
give and reduce their legal exposure
under the Disability Discrimination Act.
impress potential Oxbridge candidates so do you have different open evenings targeted at different groups or is this discriminatory?
with visually impaired learners) do you risk
attracting disproportionate numbers of
learners with other access needs where you
have less expertise?
guidelines for font size,language levels and
design may be much longer, more expensive
and, ironically, more difficult to navigate
through. Is it cheaper and more efficient to
produce several alternative versions on
Where organisations succeed in teaching in an inclusive way they have higher retention rates, higher value added and higher achievement
Now bringing you back...
Does that email address look wrong? Try again with a different email.