Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
32Activity
0 of .
Results for:
No results containing your search query
P. 1
BA McDonald's

BA McDonald's

Ratings:

4.67

(3)
|Views: 2,607 |Likes:
Published by api-3810890

More info:

Published by: api-3810890 on Oct 17, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/09/2014

pdf

text

original

McDonald\u2019s
:
Polishing the
Golden Arches
Team 11
Pauline V.
4502640834
Pun L.
4502640875
Strengths
SWOT
Analysis
Situation
Analysis
Problems
Problem
Statement
Alternatives

Rec. I
Rec. 2
Q&A

\u2022Strongest International Presence
\u2022120 Countries
\u2022Brand Recognition
\u2022Leader in Quick Service Sandwich Industry
\u2022World\u2019s Largest Burger Chain
\u2022Over 30,000 Stores, $41 billion in sales
\u2022Real-Estate Holdings
\u2022Prime time high-traffic locations
\u2022Have control over what to do with the land
\u2022Easily Recognizable Product
\u2022Big-Mac as Trademark
\u2022Variety Sources of Income

\u2022Franchise \u2013 Rent and %-of-Sales
\u2022Company-owned Restaurants
\u2022Brand Portfolio of Restaurants

\u2022Franchise Business Model
Weaknesses
SWOT
Analysis
Situation
Analysis
Problems
Problem
Statement
Alternatives
Rec. I
Rec. 2
\u2022Poor Management
\u2022Management at Corporate Level (Failed
Initiatives)
\u2022Franchise Management (Poor Franchise
Relationships)
-Not responsive to needs
-Cannibalization - Tension
\u2022Customer Service Level
\u2022Slow Service at Drive Through Windows (60%
sales)
\u2022Poor Order Accuracy (84.41%)
\u2022Poor Marketing
\u2022Not attentive to customer\u2019s needs
\u2022Failed of healthy menu/low fat products
\u2022Struggles in Offering Value/Premium
Items\u2022Markets abroad have not responded well
\u2022High Employee Turnover

\u2022Nature of Industry at 300%
\u2022Higher than Rivals
\u2022Believed to be One of the Factors for Poor Service

Rankings
Q&A

Activity (32)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Amalina Aida liked this
Amalina Aida liked this
Salman Noor liked this
Bita Naderi liked this
Deirdre Hoynes liked this
Abhishek_mhptr liked this
pratikpatel69 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->