Your infomercial is your \u201cTV ad\u201d, your \u201cbrochure\u201d, your introduction of your best employment-
related qualities. It is your pitch. The 30 Second version is for a quick introduction and should
begin by introducing yourself. The 2 Minute version is for interviews and discussions. It answers
the query so often posed by prospective employers, interviewers, and anybody who might be in a
position to assist you in your job search. The statement I am referring to is, of course, \u201cSo tell me
Your cover letter could serve as a beginning step toward developing your infomercial. Be aware of
the person to whom you are \u201cpitching\u201d, what interests that person, what type of person might be
competing with you, and what you have to offer that your competition does not. Avoid telling your
life\u2019s story. Tell only what is relevant in a clear, concise, and conversational manner. Be
enthusiastic about meeting the person and/or about the position you are interviewing for. Do not
expect the person to understand how your background might fit in with their needs. Do not expect
or allow the person, hiring team, or networking contact to draw their own conclusions about a
point that you are making. If there is a conclusion to be made, tell the person(s) what it is.
Your infomercial should include statements about your credentials, your experience, your
personal and professional strengths, your knowledge, and your skills. It should be tailored, or
adapted, to the person(s) to whom you are speaking. It should relate your accomplishments and
strong points to their agenda and needs. As mentioned above, it should flow in an enthusiastic,
confident, and conversational style.
Remember that this is your introduction to a potential employer. As such, your pitch should be rehearsed but not sound rehearsed. Therefore, write out a 30 second and a 2 minute version of your infomercial. Practice both versions in front of a mirror and time them. Practice them in front of friends and/or family members. Ask them what they think, especially about how you look and sound. Would they want to find out more about you, or hire you, based on your presentation?
How good is your CV? A CV is probably one of the hardest things you will ever have to write. This
is because it is about you and most people find it hard to sell themselves in an attractive way.
How effective is your CV at opening doors for you? Jobsite's career guru Sarah Berry offers some
Most candidates are out of touch will what the present market requires. Sure they have a rough
idea of how to present themselves, what to include but they are not aware of how to present
themselves in modern and competitive terms to win over the employer.
CVs have evolved over time. There is no written law on CV writing, it is something which is very
personal and of course subject to the current employment market and needs of employers. Thirty
or forty years ago, all that was required of you was to write a brief letter, including relevant details
about yourself and why you thought you could do the job on offer. This changed and the trend
became to put everything down on paper - from graphic personal details including operations that
Your CV needs to be targeted towards your chosen profession. You can't get away with an all
round, general purpose CV. You need to show that you have depth and understanding of your
field of work. You need to make the employer feel comfortable and assured that you are an expert
in your field of work.
If you know where your current CV is letting you down, you can do something about it. What is it
about your current CV that is putting employer's off? Which sections of your CV need to be
improved? It there enough sell in your CV? Have you conveyed your personality and how you
operate within the business world? Have you convinced the reader how you will add value? Get
the information you need to transform your CV.
Every candidate has a hurdle to overcome. For some it is an illness, a career break, or not having
the necessary qualifications. How are you going to tackle this? You need to make your 'hurdle'
work in your favour and to make you look even stronger on paper.
Some CV formats and writing styles are not as appealing as others. You want to give yourself the best possible reception. Have you gone on about yourself and risked turning the reader off? Do you need to make some changes in this area?
The biggest mistake that most candidates make is to assume that the reader knows what value
you they have to offer. Employers are looking for certain key qualities and your CV needs to cover
Are you waiting for your employer to tell you how brilliant and capable you are? What is stopping you from moving forward? Are you too comfortable with where you are and what you are doing? Do you need 'to see' yourself in a different light?
Are you willing to change? Do you recognise that your CV might not be right for this competitive
market? Are you in tune with what employer's are looking for when selecting electronically
The good news is: you're not alone - there are thousands of other people out there in the same position. The bad news is: you're not alone - there are thousands of people out there in the same position, and you will have to find a way to set yourself apart from them as you look for a new position.
To move yourself forward through what will likely be an intensive search is difficult,
but essential, and the operative words are "moving forward." If you merely present
your past accomplishments to prospective new employers, you will remain planted in
your past. Instead, you need to use your past experience to convince employers that
you have the knowledge and skills of their company and their industry to help move
them forward. If you can do that, you will propel yourself into a new position and
The reality is that companies want people who know how to win. Here's how to
present yourself as a winner and come out on the winning end of a new job, perhaps
in a new industry.
Keeping an upbeat attitude may be the most difficult task of all. At a time when you
may be feeling down and out, you must nonetheless remain positive and upbeat.
Don't let yourself get disillusioned or sidetracked and never give up faith in yourself
and your abilities. Most people hate acting as their own direct marketer, but that is
what searching for a job is all about. People are not lucky - - they create their own
luck. It starts with marketing the best product that you have - - you.
hot right now and identify companies within those industries and geographic areas
that you want to approach. Don't assume that you must limit your search to the
industry in which you last worked. If possible within the constraints of your personal
This action might not be possible to undo. Are you sure you want to continue?