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Business Models for mobile Applications

Business Models for mobile Applications

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Published by Martin
Bacherlor thesis of Richard Marktl
Bacherlor thesis of Richard Marktl

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Published by: Martin on Oct 28, 2011
Copyright:Attribution Non-commercial

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01/10/2013

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BachelorThesis
BusinessModelsformobileApplications
RichardMarktlrichard.marktl@gmail.comAdviser:Dipl.-Ing.Dr.techn.Univ.-Doz.MartinEbnermartin.ebner@tugraz.at Dipl.-Ing.Dr.techn.JosefKolbitschjosef.kolbitsch@tugraz.at 
 
Abstract
Inthemobilespacearecountlessfinancialsuccessfulapplicationsandeveryoneoftheseisbackedupbyabusinessmodel.Abusinessmodeldefineshowtechnology,strategyandorganizationworktogetherandhowtoachievemaximalpossiblefinancialsuccess.Thisthesiswillpresentcommonbusinessmodelsthatareusedinthemobilespace.Thebusinessmodelsillustratedareveryvaryingfromclassicsaletoindirectadvertisingmodels.TheAppleAppStoreisusedasenvironmenttodescribeandanalyzethemodels.Thethesisalsocontainsonecasestudyofasuccessfulapplication.Itshowstheevolutionoftheapplicationandnecessarychangestoadapttonewmarketchallenges.
 
1
Introduction.................................................................................................................4
1.1
TheAppleAppStore.......................................................................................................4
1.2
ScopeandGoals ...............................................................................................................5
2
MobileBusinessModelsandhowtostartthem...............................................6
2.1
BusinessModels ..............................................................................................................6
2.1.1
Introduction...............................................................................................................................6
2.1.2
AdvertisingApplications......................................................................................................7
2.1.3
PaidApplications.....................................................................................................................8
2.1.4
Subscriptions.............................................................................................................................9
2.2
 ApplicationLaunch.........................................................................................................9
2.2.1
PeakSalesvs.SustainedSales............................................................................................9
2.2.2
CreateUserAttention..........................................................................................................10
2.2.3
PlanningoftheLaunch........................................................................................................12
3
CaseStudy..................................................................................................................13
3.1
iTranslate~thefreetranslator................................................................................13
3.1.1
History........................................................................................................................................13
3.1.2
CurrentStatistics...................................................................................................................14
3.1.3
Outlook.......................................................................................................................................15
4
Conclusion..................................................................................................................17
5
References..................................................................................................................18
6
ListofFigures............................................................................................................20

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