Research In Public Relations

By: Joy Moitra Akshay Shukla Sachin Juneja

What is What is Public Relations? Public

Relations?

Types of Public Relations Research

Applied Research Strategic Research Evaluation Research Basic Research Introspective Research

Research in the Public Relations Process

Defining public relations process Planning public relations process Implementing public relations programs Evaluating the program

Defining Public Relations Problems

Environmental Monitoring Programs

Public Relations Audits Communication Audits Social Audits

Planning Public Relations Programs

Interpretation of the information Identification of specific problems Finding the opportunities that can be addressed

Implementing Public Relations Programs

Gatekeeping Research Output Analysis

Evaluating The Program

Implementation checking In-progress monitoring Outcome evaluation

Qualitative Methods in Public Relations

Critical Incidents
It focuses on a particular event or phenomenon. It uses informants detailed narrative descriptions of their experiences with the phenomenon. It employs content analysis to analyse these descriptions. It derives interpretive themes based on the results of the content analysis.

Discourse Analysis
The form and content of the language used The ways people use language to communicate ideas and beliefs Institutional and organisational factors that might shape the way the language is used

Thank You