During the interview, we would like to cover the following areas of marketing
provided below. Although not all questions will be covered in all interviews, we
would like to cover all these areas across the various interviews.
How does the chain of distribution work? I.e. for a farmer to buy an Airtel
prepaid phone, who are all the parties involved (ex. The motorcycle guy with
cards in various denominations), how do they stay in contact with one
What are some of the promotional strategies that Bharti has considered for
the BOP consumers but not implement either at this time or have rejected for
In one of the articles, it states that the next phase of growth will come from villages. When it comes to distribution, Bharti follows \u201cmatchbox\u201d strategy \u2014\u201cwe should be present whenever a matchbox is present\u201d\u2014what is the matchbox strategy?
What are the necessary needs of the consumers at the bottom of the pyramid from a mobile phone perspective that you have yet not been able to address through the various marketing strategies?
Have you found that in addressing the needs of the consumers at the BOP,
you have tapped into an \u201cunrealized\u201d need for the city dwellers as well?
In a recent article, it was indicated that in order to minimize the cost of
building infrastructure in rural areas, Bharti was partnering with Idea Cellular
and Vodafone to \u201cshare\u201d their current towers. Has the partnership been
implemented? How has this partnership worked so far?
What can you tell us about innovative partnerships that Bharti has done? For example, can you tell us about the Bharti\u2019s partnership with Nokia in the use of mobile vans in villages?
What other partnerships has Bharti engaged in and how has that helped
Bharti develop new products and utilize new distribution channels or
Now bringing you back...
Does that email address look wrong? Try again with a different email.