— SOCIAL MEDIA FOR BUSINESS3
The business landscape has changed.
Wen we publised te rst edition of tis “Social Media for B2BMareting” eBoo more tan a year ago, we distilled some of te mostcurrent tining and best practices (at tat time) to sow you ow toget started wit social media for B2B mareting. We establised wy social media was fast gaining inuence in B2B and we illustrated ow to use it effectiely. A lot as canged since ten.
Social media has evolved to become a mainstream marketingtool even if it is not too well-understood or used effectively.
Before, social media did present signicant mareting opportunitiesin terms of lead generation and lead nurturing but businesses did notimmediately realie tat it was a worty inestment to get into. Only a andful of isionary companies saw it as a legitimate cannel toaccelerate teir business wit. Now it appears tat eery company asa social media footprint of some sort. Eeryone is trying to deciperow social media can wor to teir adantage.
The Social Media Story so far...
Social media mareting today as come to a point were it is tougerfor mareters to mae an impact. Te explosion of social media asindeed elped businesses reinforce teir brands, reac out to teiraudience and engage tem in unprecedented ways. But as more peopleintegrate social media wit almost eery aspect of teir lies, it willonly get touger for mareters to cut troug all te noise and maean impact on teir intended audience.
Besides, people are getting uneasy wit priacy issues and are now concerned wit te way social networs control teir priate data.Some are becoming more reticent towards social media maretingand tat would mae it arder for mareters to engage effectiely witteir customers.
Wic brings us to tis edition of te eBoo. Essentially it is still tesame -- a sort guide on social media mareting wit empasis onB2B, but wit updated and refresed content.