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001 Intro to International Marketing

001 Intro to International Marketing

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Published by: api-3755072 on Oct 17, 2008
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03/18/2014

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Introduction to International
Marketing
Al Marshall
ACU National
The Impact on Business
\u2022Internationalisation impacting on demestic

economies
\u2022Impact is on all sizes of business
\u2022Direct impacts come from imports, exports
\u2022Indirect impacts come from macro

environmental forces
Success in Business Requires
Understanding
\u2022Forces of internationalisation must be
understood
\u2022Effects of these forces must also be

understood
\u2022Business performance depends on the above
\u2022Solely a domestic/national focus

insufficient

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