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002 Assessing Market Potential -Globalisation

002 Assessing Market Potential -Globalisation

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Published by: api-3755072 on Oct 17, 2008
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03/18/2014

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Assessing Market
Potential/Globalisation
Al Marshall
ACU National
The Role of Information

\u2022Macro environmental information required
\u2022Industry and market information required
\u2022Product information required
\u2022Decision to go international depends on

these
The Role of Market Research
\u2022The key provider of information
\u2022Issue of design and interpritation across
borders
\u2022Issue of different environments for data
collection
\u2022Basic tools and techniques are universal

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