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11404735970626 007 Overview of International Marketing Strategy - Vn

11404735970626 007 Overview of International Marketing Strategy - Vn

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Published by: api-3755072 on Oct 17, 2008
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03/18/2014

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T\u1ed5ng quan v\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c Marketing
qu\u1ed1c t\u1ebf

ThS. Nguy\u1ec5n V\u0103n Thoan
Ch\u1ee7 nhi\u1ec7m B\u1ed9 m\u00f4n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed
Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng

C\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh

\u2022Ti\u00eau chu\u1ea9n h\u00f3a vs. C\u00e1 bi\u1ec7t h\u00f3a
\u2022To\u00e0n c\u1ea7u h\u00f3a vs. Khu v\u1ef1c h\u00f3a
\u2022C\u00e1c quy\u1ebft \u0111\u1ecbnh Marketing Mix
\u2022\u1ee8ng d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed
\u2022M\u1ee9c \u0111\u1ed9 S\u00e2u vs. R\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng

Vai tr\u00f2 c\u1ee7a K\u1ebf ho\u1ea1ch h\u00f3a
\u2022T\u1ed1i \u0111a h\u00f3a c\u00e1c t\u00e1c \u0111\u1ed9ng b\u00ean trong doanh
nghi\u1ec7p
\u2022T\u1ed1i thi\u1ec3u h\u00f3a c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1eeb b\u00ean ngo\u00e0i

doanh nghi\u1ec7p
\u2022Ch\u1ee7 \u0111\u1ed9ng h\u01a1n l\u00e0 ph\u1ea3n \u1ee9ng th\u1ee5 \u0111\u1ed9ng
\u2022M\u1ee9c \u0111\u1ed9 kh\u00e1c nhau: to\u00e0n c\u1ea7u, khu v\u1ef1c, qu\u1ed1c

gia, \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng\u2026

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