Yahoo!-Nielsen Net Index 2011
•In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baselineunderstanding of the Filipino internet user
At Yahoo! and Nielsen, we believe that fact-basedInsights should drive decision-making!
•Building on this foundation, the study was repeated in 2010 to track shifts inuser behaviour and evolving preferences•In 2011, the study continues to evolve, to reflect the changing digitallandscape…whilst maintaining key longitudinal measures