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PH - Net Index 2011 PR Final

PH - Net Index 2011 PR Final

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Published by Carlo Ople
Yahoo-Nielsen Net Index 2011 Presentation
Yahoo-Nielsen Net Index 2011 Presentation

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Published by: Carlo Ople on Oct 30, 2011
Copyright:Attribution Non-commercial

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02/21/2012

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Digital Philippines 2011
No part of this document may be quoted, reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise –without the written permission of Yahoo! Southeast Asia Pte. Ltd. and The NielsenCompany (Philippines), Inc..
Yahoo!-Nielsen Net Index Highlights
Manila, Philippines
 
 Yahoo!-Nielsen Net Index 2011
In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baselineunderstanding of the Filipino internet user 
At Yahoo! and Nielsen, we believe that fact-basedInsights should drive decision-making!
Building on this foundation, the study was repeated in 2010 to track shifts inuser behaviour and evolving preferencesIn 2011, the study continues to evolve, to reflect the changing digitallandscape…whilst maintaining key longitudinal measures
 
Methodology
Personal face-to-face interviews using two-part structuredquestionnaire (linked with Nielsen Media Index)
Area Coverage
National Urban Philippines(22 major cities including Metro Manila)
Respondents
Males and Females aged 10+ yrs old across all socio-economic
Research Design
 
Sample Size
1,500
Sampling Approach
Multi-stage Probability Sampling
Fieldwork Period
Q1 2011

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