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VassilisTrapezanoglou
29/3/2011
Developing a culture forinnovation: Mission Impossible !
Innovation: the real meaning
Understanding the real meaning of innovationAt first the Definition
(Aristotle)
Innovation: a substantially renewed approach of a product,service, function, technique, procedure, practice which
is successfully applied andis massively adopted by the customers (or citizens)
adds value
Both characteristics (
original, applied / adopted
) are neededInnovation creativity , Innovation inventionInnovation = creativity applied to a purpose to realize value =blending knowledge, experience, practice and improvisation
“
The real act of discovery consists not in finding new lands butin
seeing with new eyes” (Marcel Proust)
2
Innovation
:
an
original
or substantially renewed idea,which
is
applied
and brings
value
The 3 dimensions of innovation
3
A problem,A need,An expectationImplementation /AdoptionOriginalapproach
InnovationThe problem
The most difficult part …
The innovativeidea
The successfulimplementation
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