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Open Access Phila 10-28-2011

Open Access Phila 10-28-2011

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Published by Eric Rabe
Notes on talks by the mayor and a dozen new media folk at Open Access Philadelphia, 10-28-2011
Notes on talks by the mayor and a dozen new media folk at Open Access Philadelphia, 10-28-2011

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Published by: Eric Rabe on Oct 30, 2011
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Open Access PhiladelphiaSunday, October 30, yConference Vision
Open data/information
Civic participation
Digital inclusion
Info tech business growth
Mayor Nutter: Open, Transparent & Participatory Government
Cutting edge: Phila among Top Ten Civic Engaged Communities (selectedby ???)
Continuously asking how we open gov’t and share information
311 system - 2M have used 311 to get information and service
911 to 311 transferral to keep 911 free for genuine emergency
Philly Stat - to measure, ask critical questions and hold officials accountable
Outcome
Operations
We’re in the customer service business - Phila is a $4B, 22K employeebusiness
Philly Rising
Getting departments and agencies to reach deeper into neighborhoods
Code for America
Using every social media tool -- FB, Twitter, YouTube, Flickr
Two photo interns for behind the scenes photos - posts on Flickr
Tech will improve, constant change -- City must change or get left behind
Any great or good tool has a flip side -- policies needed for how to use andwho should use (?)
Freedom Rings -- 77 access sites planned with 50 operating now
41% of Philadelphians have no access to Internet, so these centers are critical
80% of job applications require online info input
Comcast supports -- if child qualifies for free food program, CMCSA offers$9.95/mo for access and a free modem, coupon for $149 laptop
Requires city leadership but “We can’t do by ourselves.”
Literacy -- requires computer literacy, not just reading and writing
 
Open Access PhiladelphiaOct. 28, 2011
Desiree Peterkin-Bell
(Yale, Skadden Arps, city comms),
Director of Communications and Strategic Partnerships: 
How Government Communicates 
NYC Post 9/11
: created “municipal government marketing” model, brandpromotion
Newark, Brooker staffer:
take back the story; create own message. Socialmedia was part of plan. Believes innovation occurs on the ground level.Launched Newark Tech Group to promote positive messages about ed, socialissues. Booker Twitter 1M followers to challenge major media. How agovernment can take back that communication. Video to highlight Newarkmoving forward and developed Conan O’Brian push-back. Citizens got involved,pushed video toward Tonight Show. (1) City (2) Citizens (3) got cash from NBCExecs and $50K from Conan who had been teasing Newark.
Phila.:
Tech community committed to civic improvements.
Partner with NBC10 - qs by e-mail, Twitter, FB
Mayor on Twitter -- responding to a lot of conversation on line. Includingreporters asking for intvs, etc.
Events like this morning
Mult-platform comm plan -- includes tech and social media, but also needmeetings, one-on-one. But Soc Med is happening. We are at the peak ofinnovation, but all -- gov’t, tech community -- all need to participate.
Jeff Friedman, Manager of Civic Innovation & Participation, Mayor’s Office:
New Paths to Civic Participation (Code for America) 
Code for America -- like Teach for America, but for “coders”
Phila one of five inaugural cities - three still active
Initiated 2010
Developed stakeholder group - broad. Added to a fairly large group to determinewhat we wanted to build
Organized around Philadelphia neighborhoods
“Change By Us Philly” developed: Based on ideas in “Use government as aplatform” (Tim O’Reilly)
Takes input -- sticky note
Users (anyone) can initiate or join existing projects
Within projects -- discussion, id new initiatives, etc.
In-kind donation feature
Open source - designed for Phila, NYC and Seattle, but available to outside of800M user Facebook platform.
Connect with neighbors; government
Now has: 95 users, 14 projects in “soft-beta” launch. (NYC about 1/2 of PHLafter 5 months)
2
 
Open Access PhiladelphiaOct. 28, 2011
Andrew Buss, Director of Public Programs, Phlia.: The Civic Fusion Process“Freedom Rings”
Gov’t can’t do everything, doesn’t have expertise, doesn’t have the resources, soneeds help from those who are smart, knowledgable, educated engaged folks
Freedom Rings -- 77 locations, 50 labs open -- using NGOs, community groups,churches, etc.
Users get access to PC, Internet, staff helpers, suite of learning programs forthings relevant to users.
Will someone who doesn’t have a computer be willing to go somewhere to useone? Yes -- 4K users.
Alex Hillman, Independents Hall (Indy Hall),
Co-Working/Living &weworkinphilly 
“How to be a ‘good citizen’ in Philadelphia or other communities”
Started as a developer trying to build a network to come together for projects;difficult to find talent
Now has office in Old City -- 100 people on roster, paying to use office and bewith colleagues
People elsewhere turn to Phila. for “co-working” -- Phila model success replicatedelsewhere
No grants, member support -- people pay to come to an office and work withother people.
Communal work place moving to communal living place -- Kensington area --creating “better neighbors”
Community edited directory online -- like Wiki, but anyone can moderate. Siteusers can edit or delete others. Sort of voting them off the island.
James Moustafellos, Asst. Prof (Practice), Management Information Systems FoxSchool of Business, Temple.
Design Approach - Free Flow of Information 
Design as a tool to solve problems
Tool as “bigger than me” -- collaborative process, collective knowledge
New approaches to problem solving
Spring 2010: Design Week at Fox -- competition, design challenge, to id problemsand issues in Phila. that could be solved (or start to be solved) by bringingtogether people and ideas
95 students: Challenge is North Broad
Tech solution?
3

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