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iluvfarmers

Best of Young Minds Conference (Season 5)

Gen A Team 4 (CPMPC)

In partnership with: Municipality of Consolacion

Syllabus
Introductions
State of the Filipino Farmer Kabalikat sa Kabuhayan The iluvfarmers Campaign

Methodology Results

State of the Filipino farmers


80% of poor Filipinos live in the rural areas. Agriculture is their primary and often their only source of income.

State of the Filipino farmers

'It has much deeper meaning for peopleyou dont turn a farmer into a farm worker and say its the same thing.

Kabalikat sa Kabuhayan

Poverty alleviation program of the Municipality of Consolacion

Kabalikat sa Kabuhayan

125 farmer trainees, 1 goal

Kabalikat sa Kabuhayan

2,000 farmers

2,000 lives

Kabalikat sa Kabuhayan

Farmers learn about modern farming techniques

The Internship Experience

First Week

The Internship Experience

Second Week

The Internship Experience

Third Week

The Internship Experience

Fourth Week

The Internship Experience


Fifth Week

The Internship Experience

Sixth Week

The iluvfarmers Campaign

Gen A Team 4 Team CPMPC

Mission

Our mission: to raise awareness, gather support for the Kabalikat sa Kabuhayan program

The iluvfarmers Campaign

The iluvfarmers Campaign


1. Told our story 2. Shared rich content 3. Created a dialogue 4. Amplified our impact 5. Measured and optimized

iluvfarmers Facebook Page

iluvfarmers Blog Site

iluvfarmers Twitter

iluvfarmers @ Schools

CBD
College

Norwegian Shipowners Association Scholars

Young Minds Academy Season 5

iluvfarmers Solicitation
Family members, donation matching Office mates Board mates UC Criminology students AMA students

Iluvfarmers
Ad Campaigns

Tshirt Design Ad Campaign

Life Story Ad Campaign

Campaign Ambassadors Series

Campaign Ambassadors Series

Iluvfarmers
Social Marketing Achievements

iluvfarmers Facebook Page


Facebook Page (http://facebook.com/ iluvfarmers) WEEK no of post likes 21 22 no of page likes no of post views post feedback score

WEEK 1 (Sept 19-24) WEEK 2 (Sept 25-Oct 1)

181 234

4638 2347

56 31

WEEK 3 (October 2-8)

34

564

4176

35

WEEK 4 (October 9-16)

60

896

6129

69

Total Facebook post likes 137 Percent increase of supporters in 3 weeks 395% Average 19 times each supporter reads Facebook post Average feedback score per week is 47.75

iluvfarmers Facebook Page

iluvfarmers has 1,038 Facebook Supporters As of October 26, 1,038 85 of them talked about it

iluvfarmers Blog Site

Blog (http://iluvfarmers.blogspot.com) WEEK blog pageviews likes on blog posts WEEK 1 (Sept 19-24) 26 WEEK 2 (Sept 25-Oct 59 1) WEEK 3 (October 2-8) 80 WEEK 4 (October 941 16)

6 10 18 23

iluvfarmers Twitter
Twitter (http://twitter.com/ iluvfarmers) WEEK no of no of no of messages of no of tweets mentions support followers WEEK 1 (Sept 19-24) 119 33 2 WEEK 2 (Sept 25-Oct 1) 216 51 8 WEEK 3 (October 2-8) 327 30 6 WEEK 4 (October 9-16) 341 21 5

45 61 72 80

187% increase of updates 135 total number of replies 21 total number of times we got promoted 78% increase of Twitter followers

Fund raising
Donor Pingkian Family Beverly Catadman Franco Canoy Lorlee Catadman Claudine Grace Estrellada Kheydin Obaob UC Banilad Criminology Department Kevin Codilla Jet Villamor Rhecel Solon Amount Php1,000.00 Php1,000.00 Php500.00 Php100.00 Php5.00 Php10.00 Php 60.00 Php10.00 Php100.00 Php500.00 Collected by Jaysee Lorbe Lorbe Lorbe Lorbe Lorbe Babykit Lorbe Lorbe Rhecel

Total

Php3,285.00

Featured in 19 Websites

McJobz

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Featured on LorbeShares

Featured on McJobz

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Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

Featured Messages of Support

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