Professional Documents
Culture Documents
Syllabus
Introductions
State of the Filipino Farmer Kabalikat sa Kabuhayan The iluvfarmers Campaign
Methodology Results
'It has much deeper meaning for peopleyou dont turn a farmer into a farm worker and say its the same thing.
Kabalikat sa Kabuhayan
Kabalikat sa Kabuhayan
Kabalikat sa Kabuhayan
2,000 farmers
2,000 lives
Kabalikat sa Kabuhayan
First Week
Second Week
Third Week
Fourth Week
Sixth Week
Mission
Our mission: to raise awareness, gather support for the Kabalikat sa Kabuhayan program
iluvfarmers Twitter
iluvfarmers @ Schools
CBD
College
iluvfarmers Solicitation
Family members, donation matching Office mates Board mates UC Criminology students AMA students
Iluvfarmers
Ad Campaigns
Iluvfarmers
Social Marketing Achievements
181 234
4638 2347
56 31
34
564
4176
35
60
896
6129
69
Total Facebook post likes 137 Percent increase of supporters in 3 weeks 395% Average 19 times each supporter reads Facebook post Average feedback score per week is 47.75
iluvfarmers has 1,038 Facebook Supporters As of October 26, 1,038 85 of them talked about it
Blog (http://iluvfarmers.blogspot.com) WEEK blog pageviews likes on blog posts WEEK 1 (Sept 19-24) 26 WEEK 2 (Sept 25-Oct 59 1) WEEK 3 (October 2-8) 80 WEEK 4 (October 941 16)
6 10 18 23
iluvfarmers Twitter
Twitter (http://twitter.com/ iluvfarmers) WEEK no of no of no of messages of no of tweets mentions support followers WEEK 1 (Sept 19-24) 119 33 2 WEEK 2 (Sept 25-Oct 1) 216 51 8 WEEK 3 (October 2-8) 327 30 6 WEEK 4 (October 9-16) 341 21 5
45 61 72 80
187% increase of updates 135 total number of replies 21 total number of times we got promoted 78% increase of Twitter followers
Fund raising
Donor Pingkian Family Beverly Catadman Franco Canoy Lorlee Catadman Claudine Grace Estrellada Kheydin Obaob UC Banilad Criminology Department Kevin Codilla Jet Villamor Rhecel Solon Amount Php1,000.00 Php1,000.00 Php500.00 Php100.00 Php5.00 Php10.00 Php 60.00 Php10.00 Php100.00 Php500.00 Collected by Jaysee Lorbe Lorbe Lorbe Lorbe Lorbe Babykit Lorbe Lorbe Rhecel
Total
Php3,285.00
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