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Lecture 5

Lecture 5

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Published by: api-3728497 on Oct 18, 2008
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03/18/2014

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What is a Strategy
\ue000A Strategy is the Science and Art
of assessing your situation

\ue000Setting goals and
\ue000Using the available resources to
\ue000Accomplish these goals.

Strategic Marketing
\ue000
\u201cMarketing Strategy is a series of

integrated actions leading to a
sustainable competitive
advantage.\u201d

Effective Strategic Marketing
\ue000Strategic Marketing Process Requires a
Unique Marketing Plan for each of the
Strategic Business Units.

\ue000Market Analysis
\ue000Competitive Analysis
\ue000Product Life Cycle Analysis

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