Professional Documents
Culture Documents
Good afternoon. From Scandia Down to Simpatico; I just want to refresh your minds on what Simpatico means.
adj.
In theory it means to be compatible, be pleasing, pleasant and congenial. The denition is important because it marks all of the attributes this new designed brand carries and that is
Attributes
From the last Phase I have added a few attributes that help to conclude the essence of my brand. Simpatico is chic, pleasant, Contemporary, Personable, comfortable, and feminine. When applying my designs
Mission
Our mission is to improve the relaxation to our local customers. At Simpatico we want you embrace your own personal taste in designing for your home, and to have pleasant dreams.
Design Brief
filosofia
Secondary
Moving away from the snaky Ss. I took my branding direction in a different route than before. Making Simpatico in helvetica and designed for dreams in Filosoa, and a moon crescent in exchange for the dot. The main element are the patterns that were created. My design approach was to have the the type-lock up on one side and the patterns on the other.
Business Card
Like in my examples of the little/business cards. One one side they have the signature Simpatico patterns and on the other Designed for Dreams. Referring back to the denition of Simpatico, I my designs are meant to reect the Pleasant nature of what this company can offer you. (SMILE)
For the bigger Stationery, and letters the envelope would look like this. The return address is on the ap of the back side. On every letter the backside would have a pattern, and that pattern would be inverted in colors.
Invoice
Here is an invoice.
Letter
Receipt
Here is an example of a receipt that someone would get after a purchase at Simpatico. It would come in a itty bitty envelope to ensure that personal touch in the brand.
Journal
Website
Search:
Gift Registry Shopping Bag Your Account Sign In
Fall 2011
Baby
Comforters
Pillows
Fine Linens
Esembles
Bedding
Bath
Gifts
Store Locator
Customer Service
Sitemap
About Us
For the website I wanted to pull back from the patterns. The patterns being for usually print use. My objective was to create a fun experience for what the customer might view when doing registry.
Vehicle
Billboard
Uniform
Elizabeth Q.
Elizabeth Q.
Elizabeth Q.
Packaging
Packaging! What can be more personal, and pleasant! The blue satin ribbon would be placed in Similar position that the logo type is usually located.