designed for dreams

Monday, October 31, 11

Good afternoon. From Scandia Down to Simpatico; I just want to refresh your minds on what Simpatico means.

adj.

1. Of like mind or temperament; compatible. 2. Having attractive qualities; pleasing.

adj Informal

1. pleasant or congenial 2. of similar mind or temperament; compatible

Monday, October 31, 11

In theory it means to be compatible, be pleasing, pleasant and congenial. The denition is important because it marks all of the attributes this new designed brand carries and that is

Attributes

Chic Pleasant Contemporary

Personable Comfortable Feminine

Monday, October 31, 11

From the last Phase I have added a few attributes that help to conclude the essence of my brand. Simpatico is chic, pleasant, Contemporary, Personable, comfortable, and feminine. When applying my designs

Mission

Monday, October 31, 11

Our mission is to improve the relaxation to our local customers. At Simpatico we want you embrace your own personal taste in designing for your home, and to have pleasant dreams.

Design Brief

designed for dreams

Helvetica Neue Lt Std

filosofia

Secondary

Monday, October 31, 11

Moving away from the snaky Ss. I took my branding direction in a different route than before. Making Simpatico in helvetica and designed for dreams in Filosoa, and a moon crescent in exchange for the dot. The main element are the patterns that were created. My design approach was to have the the type-lock up on one side and the patterns on the other.

Business Card

Monday, October 31, 11

Like in my examples of the little/business cards. One one side they have the signature Simpatico patterns and on the other Designed for Dreams. Referring back to the denition of Simpatico, I my designs are meant to reect the Pleasant nature of what this company can offer you. (SMILE)

Monday, October 31, 11

Oh Look- the back.

Monday, October 31, 11

For the bigger Stationery, and letters the envelope would look like this. The return address is on the ap of the back side. On every letter the backside would have a pattern, and that pattern would be inverted in colors.

Invoice

Monday, October 31, 11

Here is an invoice.

Letter

Monday, October 31, 11

Issued letters to customers. Using the losophia as body text.

Receipt

Monday, October 31, 11

Here is an example of a receipt that someone would get after a purchase at Simpatico. It would come in a itty bitty envelope to ensure that personal touch in the brand.

Journal

Monday, October 31, 11

Here is a sleepy time journal.

Website
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Fall 2011

Baby

Comforters

Pillows

Fine Linens

Esembles

Bedding

Bath

Gifts

designed for dreams

Store Locator

Customer Service

Sitemap

About Us

Email

Monday, October 31, 11

For the website I wanted to pull back from the patterns. The patterns being for usually print use. My objective was to create a fun experience for what the customer might view when doing registry.

Vehicle

designed for dreams

Monday, October 31, 11

Billboard

Monday, October 31, 11

Uniform

Elizabeth Q.

Elizabeth Q.

Elizabeth Q.

Monday, October 31, 11

Packaging

Monday, October 31, 11

Packaging! What can be more personal, and pleasant! The blue satin ribbon would be placed in Similar position that the logo type is usually located.

Monday, October 31, 11

A close up for you

Monday, October 31, 11

Once opened the inside would be decorated with the custom

Monday, October 31, 11

Monday, October 31, 11