Crowdsourcing for Affordable Small BusinessVideo Production
Friday, October 28, 2011
,and today, I’m going to share some crowdsourcing
resources and tips for affordable small business video production services.In recent years, online video has become more and more popular, and with thegrowth in the number of people who own smartphones and tablet devices, the daysof waiting to view online video until you get home to your computer are over.Today, people can watch online video content anywhere and anytime from theiriPhones, iPads, Android devices, and more.
Video is also a powerful component of a business’ content marketing strategy, butfor years, small businesses assumed they couldn’t afford to create professionalvideo content. It’s important to point out that videos don’t have to be
professionally created to be useful content that consumers want to watch and share.
Gary Vaynerchuk’s videos for
content that isn’t created in a studio with high
-end equipment and actors but hashad an amazing effect on his business.However, if you want to invest some money to create higher quality video content,
there are options available to you that won’t wipe out your budget. Today, there
are groups and websites where you can find video production companies andfreelancers who are looking for online video, commercial video, and other videoprojects. Pricing is lower than going directly through large production companies
and the quality doesn’t have to be sacrificed when
you use one of thesecrowdsourcing websites. Following are some options to get you started:
Poptent is a popular crowdsourcing site for commercial production. You can createa project creative brief for your video along with creative assets needed to makethe video (such as logos, photos, etc.), and members of the Poptent network whowant to participate create videos and submit them in response to your request. Youchoose the video you like the most and pay only for that video. Poptent takes care