The Doordarshan Kendra Thiruvananthapuram
Doordarshan Kendra Thiruvananthapuram is part of the DD India, thelargest television network in the world. Doordarshan with over 35Terrestrial Transmitters and 3 production centers serve Kerala, Lakshadweepand Mahi regions. Inaugurated on 1
January 1985 by the then Chief Minster of Kerala Shri. K. Karunakaran, Doordarshan Kendra Thiruvananthapuramcurrently produces and telecasts 168 hrs of Malayalam programmes per week. 27 transmitters in Kerala, 7 in Lakshadweep and one in Mahi relaythese programmes. Now more than 90 per cent of the 35 million populationsof Kerala, Lakshadweep and Mahi can receive Doordarshan KendraThiruvananthapuram programmes through a network of terrestrialtransmitters. With the introduction of DTH almost cent percent of the population can now receive DDK Thiruvananthapuram programmeswithout cable connection. Doordarshan studios have been established atThiruvananthapuram, Thrichur and Calicut to foster regional diversity.People all over India are watching Doordarshan’s Malayalam programmes.It is also received in 64 countries spread over the continents of Asia, Africa,Europe, Australia and America.
TV Scenario in Kerala
As per the 2001 census there are 65,95206 (6.6 million) house holds inKerala. 74.9 per cent of them are in the rural sector (49,42550) theremaining 25.1 per cent (16,52656) are in the urban sector. In 2001, 38.8 per cent of the households owned TV sets (25,60686). Of these 62.3 per centwere in rural areas and the remaining 37.7 per cent in urban areas. The percentage of TV ownership in the rural areas in Kerala is the highest in thecountry. Even if we estimate 10 – 15 per cent growth per annum, totalnumber of TV households in Kerala will not be more than 40 million. Of these estimated 40 million TV households 40 – 45 per cent is estimated tohave cable connection i.e., 17.5 million and the remaining 22.5 million arewithout cable connection, and totally depend on DDK Thiruvananthapuramfor their TV viewing. The introduction of DTH, DD Direct Plus has