Neal Stewart

Brand Revival and Word of Mouth Marketing Specialistnealdstewart@yahoo.com

Summary

Neal Stewart’s marketing career includes both agency and client side experience in a varietyindustries including retail, non-profit and consumer package goods.From 2000–2006, Neal worked at Pabst Brewing Company as the Brand Manager and eventually,Marketing Director with a primary focus on the Pabst Blue Ribbon brand. At Pabst, Neal’s marketingstrategy focused on initiating word of mouth and loyalty with influential consumers by supportinggrass-roots and subculture events. As a result, in 2002 PBR’s volume increased for the first time in23 years and eventually increased volume 45% from 2002 – 2006. Neal also managed several otherbrands within the Pabst portfolio, including Rainier Beer which was recognized with severaladvertising and marketing industry awards for its “RainierVision” branded entertainment campaign.In 2006, Neal moved over to the Craft Beer side and was the Director of Marketing for Flying DogBrewery in Denver, CO where he is led the craft brewer’s branding efforts. In just over a year with thecompany, Flying Dog was recognized within the beer industry as a brewer who has embraced socialmedia and leveraged it for increased exposure on a lean budget.Neal was recognized in 2004 by Fast Company as one of the “Fast 50” and was named to the EventMarketer Magazine’s 2005 “Dream Team”. Neal has also been a presenting speaker at severalmarketing and beer industry conferences.

Specialties

buzz/viral marketing, strategic planning, brand planning, budgeting, agency management, creativeconcepting, field marketing, on-premise promotions, web 2.0 marketing, blogging, social networking,event marketing, branded entertainment, public relations, media planning, mobile marketing,packaging design, product launch, digital marketing, turkey sandwiches, go-karts, beer

Experience

Account Director : MillerCoors at The Integer Group

August 2010 - Present(1 year 4 months)Integer is a world leader in shopper and retail marketing and globally part of TBWA- Directly responsible and accountable for the day-to-day operations on the MillerCoors, SmallFormat (Convenience and Drug) Channel business- Lead the development of meaningful Convenience and Drug Channel shopper marketing solutions

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for Miller Lite and Coors Light- Develop and manage client relationships with the MillerCoors retail marketing team- Mentor and manage a team of seven Account Leadership executives- Translate client creative briefs to develop meaningful strategies and insightful direction for thecreative team- Present strategic thinking, ideas and tactics to build consensus and sell-in to clients- Proactively provide thought-leadership to clients

Senior Brand Manager at Mark Anthony Brands

June 2009 - August 2010(1 year 3 months)- Lead the development of short and long-term strategic planning, including annual business plans,pricing, promotion and innovation strategy- Managed new product launch and go-to-market process which includes building consensus withthe Executive Team throughout the gating process, packaging design and establishing keyperformance indicators- Supervised advertising, media and promotions agencies by providing effective creative briefs andfeedback on concepts- Activated a $1.5MM television value-add campaign for THE CLASSIC MARGARITA by mike’s and$1MM print campaign for mike’s HARD PUNCH- Managed a national off-premise sampling program for the launch of THE CLASSIC MARGARITAby mike’s where over 5000 events will be executed at retail-Given my background in activating effective social media campaigns, appointed as the pointperson for all social media activities across all brands and portfolios- Consulted Trade Marketing team on all sales promotion programs including sweepstakes, retailerspecific programming, cross-promotions and couponing- Was responsible for directly managing two people including an Associate Brand Manager and theIn-house Creative Coordinator

1 recommendation available upon request

Director of Marketing at Flying Dog Brewery

March 2006 - June 2009(3 years 4 months)- Collaborated with the Executive Team to write and then implement the Marketing strategy- Recommended and launching new brands, styles and SKUs to reach and maximize profit andvolume goals- Concepted and approved all packaging designs- Worked with purchasing and production to manage packaging material inventories and packagingdates- Portfolio manangement, public relations, advertising, event marketing, website/online marketing,POS, etc.- Implemented an innovative social media initiative to build consumer awareness and improvebrand image among heavy category users

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- Directed online and offline merchandise sales (Increased sales +100% vs. LY)- Helped drive 75% growth over three years

2 recommendations available upon request

Marketing Director at Pabst Brewing Company

November 2004 - February 2006(1 year 4 months)Promoted to Marketing Director due to proven success in brand management role. Shortly afterpromotion, was appointed top position within the department, reporting to CEO and eventuallyresulting in eight direct reports. Accountable for the allocation, implementation and execution thecompany’s $20MM+ marketing budget and provide senior management with portfolio managementanalysis, recommendations and insights that steer the overall company strategy.IMPACT: Successfully facilitated and streamlined company’s brand planning process through asenior management (CEO) change while aligning key stakeholders on corporate strategy.• Managed and supervised the entire Marketing Department, including Brand Management,Marketing Services, Media as well as a staff of 20 Brand Ambassadors- Conducted training and marketing workshops for all brand marketers- Conducted all departmental hiring and employee reviews and made organizationalrecommendations

2 recommendations available upon request

Brand Manager at Pabst Brewing Company

August 2000 - November 2004(4 years 4 months)• IMPACT: Created and managed a field marketing program with eight Brand Ambassadors thatincreased on-premise volume by over 40% in both 2003 and 2004 and championed the re-brandingcampaign of Pabst Blue Ribbon Beer which was featured as the “Marketing of No Marketing” in theNew York Times Sunday Magazine (6/22/03) resulting in three consecutive years of growth onPabst Blue Ribbon brand for the first time since 1978- New strategy resulted in reversing double-digit losses to +8% growth in brand’s key market-Interviewed and hired agency of record who produced award-winning “RainierVision”• Acted as company and Pabst Blue Ribbon brand spokesperson for all media inquiries• Tracked, analyzed and communicated business performance to senior management, utilizingsyndicated data (IRI), shipment data and wholesaler depletions• Wrote and presented brand plans and results to sr. mgmt. and distributors• Featured in Fast Company as one of 2004’s “Fast 50” innovative business leaders

1 recommendation available upon request

Promotions Coordinator at St. Louis Union Station (Rouse Company)

1995 - 1997(2 years)

1 recommendation available upon request

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