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Table Of Contents

6.2.1 DWH Introduction
6.2.2 What is DWH?
6.2.3 What is BI?
6.2.4 What is Data Mart?
6.2.5 Difference between DWH and production system
6.3.1 Preconditions for building systems for data transfers
6.3.2 DWH live and analytical tools
6.3.3 DWH as vicious cycle of quality
6.3.4 The strategic value of Data Warehouse
6.3.5 Successful implementation of DWH project?
6.4.1 Performing knowledge from data ‐ OLAP tools
6.4.2 Taking knowledge from DWH
6.5.1 Introduction into data mining processes
6.5.2 Role of DWH in data mining
6.5.3 DM clustering
6.5.4 Other methods
6.5.5 Decision trees
6.5.6 Neuron nets
6.5.7 Visualization
6.6.1 Effects of DWH system as IS subsystem
6.6.2  DWH as source for strategic decision making
6.6.3 How can DWH / DSS systems be strategic tools?
6.7  Example of DWH as standard
6.8  Failure‐success factors of DWH/BI projects
6.9.1  Contact management
6.9.2  Campaign management and monitoring
6.9.3 Customer behaviour recording and predicting
6.9.4 Lifetime value of customer analysis
6.9.5 Customer segmentation/customer clusters
6.9.6 Payment risk
6.9.7  Cross‐sell and up‐sell
6.9.8 Other functionalities
6.10  Myths and legends after implementing DWH/BI
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Data Warehouse

Data Warehouse

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Published by Marsha Dixon

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Published by: Marsha Dixon on Nov 02, 2011
Copyright:Attribution Non-commercial


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