THE CROWBAR AWARDS 2011 Exhibition Asian Communication Resource Centre (ACRC) 1 to 15 Nov 2011

BOOKS ON DISPLAY Aitchison, J. (2005). Now my advertising works! : an advertiser's guide to what works and what doesn't in asia. Singapore: Prentice Hall. [Call No. HF5813.A78A311N] Armstrong, J. S. (2010). Persuasive advertising : evidence-based principles. Basingstoke: Palgrave Macmillan. [Call No. HF5823.A736] British Design & Art Direction (Association). (2010). D&AD09 : the best advertising and design in the world. Hong Kong ; Los Angeles: Taschen. [Call No. HF5816.B862] Brown, B. C. (2011). How to use the Internet to advertise, promote, and market your business or website-- with little or no money (Rev. 2nd ed.). Ocala, Fla.: Atlantic Pub. Group. [Call No. HF5415.1265.B877B] Cairns, G. (2010). --Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers. Faringdon, Oxfordshire [England]: Libri Pub. [Call No. NC997.C136] Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Upper Saddle River, N.J.: Prentice Hall. [Call No. HF5415.123.C648 2010] Clow, K. E., & Baack, D. (2010). The IMC plan pro handbook. Upper Saddle River, N.J.: Pearson Education. [Call No. HF5415.123.C648P] Cronin, A. M. (2010). Advertising, commercial spaces and the urban. Basingstoke ; New York, NY: Palgrave Macmillan. [Call No. HF5821.C947A] Cross, G. A. (2011). Envisioning collaboration : group verbal-visual composing in a system of creativity. Amityville, N.Y.: Baywood Pub. Co. [Call No. HF5825.C951] Cruikshank, J. L., & Schultz, A. W. (2010). The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century. Boston, Mass.: Harvard Business Review Press. [Call No. HF5810.L3C955] Espejo, R. (2010). Advertising. Detroit: Greenhaven Press. [Call No. HF5831.A244A] Fennis, B. M., & Stroebe, W. (2010). The psychology of advertising. Hove, East Sussex ; New York: Psychology Press. [Call No. HF5822.F337] Fincanon, J. (2010). Flash advertising : flash platform development of microsites, advergames, and branded applications. Amsterdam ; Boston: Focal Press. [Call No. TR897.7.F491F] Gilbreath, B. (2010). The next evolution of marketing : connect with your customers by marketing with meaning. New York: McGraw-Hill. [Call No. HF5415.G466] Griffin, W. G., & Morrison, D. (2010). The creative process illustrated : (how advertising's big ideas are born). Cincinnati, Ohio: HOW Books. [Call No. HF5823.G852] Hackley, C. E. (2010). Advertising. Los Angeles, Calif. ; London: SAGE. [Call No. HF5823.A244V V3] 1

Haig, M. (2011). Brand success : how the world's top 100 brands thrive and survive (2nd ed.). London ; Philadelphia [Call No. PA]: Kogan Page. [Call No. HD69.B7H149 2011] Hegarty, J. (2011). Hegarty on advertising : turning intelligence into magic. London: Thames & Hudson Ltd. [Call No. HF5810.H44H462] Hill, D. (2010). About face : the secrets of emotionally effective advertising. London ; Philadelphia: Kogan Page. [Call No. HF5822.H645] Hovland, R., & Wolburg, J. M. (2010). Advertising, society, and consumer culture. Armonk, N.Y.: M.E. Sharpe. [Call No. HF5813.U6H846] Hua, X.-S., Mei, T., & Hanjalic, A. (2011). Online multimedia advertising : techniques and technologies. Hershey, PA: Information Science Reference. [Call No. HF6146.I58N58U] Iezzi, T. (2010). The idea writers : copywriting in a new media and marketing era (1st ed.). New York, NY: Palgrave Macmillan. [Call No. HF5825.I22] Kelley, L. D., & Jugenheimer, D. W. (2011). Advertising account planning : planning and managing an IMC campaign (2nd ed.). Armonk, N.Y.: M.E. Sharpe. [Call No. HF5823.K29P] Kelsen, K. (2010). Unleashing the power of digital signage : content strategies for the 5th screen. Amsterdam ; Boston: Focal Press. [Call No. HF5841.K29] Landa, R. (2010). Advertising by design : generating and designing creative ideas across media (2nd ed.). Hoboken, N.J.: John Wiley & Sons. [Call No. HF5823.L253G] Lindstrm, M. (2010). Brand sense : sensory secrets behind the stuff we buy (2nd ed.). London: Kogan Page. [Call No. HD69.B7L753B 2010] Maslen, A. (2010). The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites. London: Marshall Cavendish. [Call No. HF5825.M397] Mueller, B. (2011). Dynamics of international advertising : theoretical and practical perspectives (2nd ed.). New York: Peter Lang. [Call No. HF5823.M946D 2011] Noever, P., Meyer, K., & MAK-Center for Art and Architecture Los Angeles. (2010). How many billboards? : art in stead. Nrnberg, Germany: Verlag fr Moderne Kunst Nrnberg. [Call No. N8217.A35H847] Phillips, R. (2010). Brains on fire : igniting powerful, sustainable, word of mouth movements. Hoboken, N.J.: John Wiley & Sons. [Call No. HF5827.95.B814] Poulsen, W. L. (2011). Advertising : developments and issues in the digital age. New York: Nova Science Publisher's. [Call No. HF5823.A244ADE] Pricken, M. (2010). Creative strategies : idea management for marketing, advertising, media and design. London ; New York: Thames & Hudson. [Call No. HF5823.P947C] Purvis, S. C. (2011). Which ad pulled best? : 20 case histories on how to write and design ads that work (10th ed.). New York, NY: McGraw-Hill/Irwin. [Call No. HF5823.W571 2011] Samuel, L. R. (2010). Freud on Madison Avenue : motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press. [Call No. HF5415.34.S193] 2

Song-Dijong, C. (2010). Business superbrands : an insight into many of Singapore's strongest B2B brands. Volume I. Singapore: SB Asia. [Call No. HF6161.B4B979] Torresi, I. (2010). Translating promotional and advertising texts. Manchester, UK ; Kinderhook, NY: St. Jerome Pub. [Call No. P306.2.T693] Trout, J., & Rivkin, S. (2010). Repositioning : marketing in an era of competition, change, and crisis. New York: McGraw-Hill. [Call No. HF5827.2.T861R] Viction:workshop. (2010). Nicetomeetyoutoo! : visual greetings from business cards to identity packages. Hong Kong: Viction:workshop. [Call No. NE965.N593C] Williams, E. (2010). This is advertising. London: Laurence King. [Call No. HF5823.W722]

AVS ON DISPLAY Clio Awards (Firm), & Films for the Humanities & Sciences (Firm). (2004). Marketplace of ideas what makes a great advertisement. Princeton, NJ: Films for the Humanities & Sciences. [Call No. HF5825.M345] Clio Awards (Firm), & Films for the Humanities & Sciences (Firm). (2007). Best of 2007 Clio gold plus. Princeton, N.J.: Films for the Humanities & Sciences. [Call No. G578414] Clio Awards (Firm), & Films for the Humanities & Sciences (Firm). (2008). Best of 2008 Clio gold plus. Princeton, N.J.: Films for the Humanities & Sciences. [Call No. L578562] Films for the Humanities & Sciences (Firm). (2004). 44th annual CLIO awards. Princeton, NJ: Films for the Humanities & Sciences. [Call No. HF6146.A613] Hamm, J., Jones, J., Slattery, J., Moss, E., Hendricks, C., Kartheiser, V., et al. (2010). Mad men. Season four (J. J. J. S. E. M. C. H. V. K. Jon Hamm, Trans.). [Call No. United States]: Lions Gate Entertainment. [Call No. E556625] Jhally, S., Kilbourne, J., & Media Education Foundation. (2010). Killing us softly 4 advertising's image of women (K. With Jean, Trans.). Northampton, MA: Media Education Foundation. [Call No. B585100] Jhally, S., & Media Education Foundation. (2002). Advertising & the end of the world. Northhampton, MA: Media Education Foundation. [Call No. HF5822.A244] Jhally, S., Elbow, P., Mangan, P. H., & Media Education Foundation. (2002). Peter Elbow on writing. [Call No. Northampton, MA]: Media Education Foundation,. [Call No. PE1408.P478] Jhally, S., Kilbourne, J., Pollay, R. W., & Media Education Foundation. (2002). Pack of lies the advertising of tobacco (K. Narrated by Jean & P. Rick, Trans.). Northampton, MA: Media Education Foundation. [Call No. HF6161.T6P119 2002] Katon, L., Bullmore, A., Tarbuck, L., October Films., Channel Four (Great Britain), & Films for the Humanities & Sciences (Firm). (2006). The big squeeze (T. Narrated by Liza, Trans.). Princeton, NJ: Films for the Humanities & Sciences. [Call No. HD9330.Y43B592] Kilbourne, J., Jhally, S., & Media Education Foundation. (2002). Killing us softly 3 advertising's image of women. Northampton, MA: Media Education Foundation. [Call No. F577689]

Messner, T., Films for the Humanities & Sciences (Firm), Films Media Group., & Cambridge Educational (Firm). (2007). Ad infinitum the many paths into advertising (M. Tom, Trans.). Princeton, NJ Lawrenceville, NJ: Films for the Humanities & Sciences ; Films Media Group, Cambridge Educational. [Call No. B575120]

Notes: These 39 books and 12 AVs come from various NTU Libraries and are on display in ACRC from 1 to 15 November. Please explore the Library Catalogue (http://opac.ntu.edu.sg) for more titles. DVDs on display are available for viewing at ACRC during the exhibition. To view, please approach the Service Desk. Books are available for loan after the exhibition. To reserve, please fill up the Reservation Forms available at the ACRC. For enquiries, please call 67906927.