©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™,Pat. Pend., member only. Distribution of this information without express written permission is prohibited.The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaimsany and all warranties, whether express or implied, including (without limitation) any warranties ofapplication for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a+/-4% margin of error, increasing as projection lead time increases.
may 2011 report
The 2011 charitable giving year is shaping up to be the ‘tale of 2 halves.’
The first half will finish with a strong increase over 2010 giving. The second half forecastshows a progressive decline in the growth of monthly giving year end. This includesfinishing with a fourth quarter ‘thud’ with results that are worse than 2010’s last quarter.
2011 Charitable giving results have been strong for 5 months as compared with2010.
Year to date giving for 2011 is up 8.9% over 2010 for a total of $145.11 billion. Maycharitable giving was $29.36 billion, down 0.7% from March and a significant 11.1% overMay 2010.
Currently 2011 is forecast to finish with a 5.4% increase over 2010.
The growth in giving is projected to begin slowing next month and continue to slidethrough year end. Most troublesome is that the Fourth Quarter is currently projected to bedown from the fourth quarter of 2010.Several factors are contributing to the forecast of a slide in giving growth toward yearend. New inflation realities are putting limitations on individual discretionary spending.Diminishing optimism from U.S. officials about economic growth, deficit fears, lingeringworld economic malaise, lack of improvement in employment and increasing electioncampaign fund raising are putting pressure on the charitable giving economy.
Nonprofit professionals should seriously consider moving planned fundraisingpromotions, events, and appeals to earlier calendar dates.
The current forecastsuggests that the giving environment will continue to decline for each of the next twelvemonths. Hopefully, better news in the coming months will create a brighter forecast inthe months ahead.