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atlasofgiving.com
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877.414.0078
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Page 1 
 ©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™,Pat. Pend., member only. Distribution of this information without express written permission is prohibited.The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaimsany and all warranties, whether express or implied, including (without limitation) any warranties ofapplication for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a+/-4% margin of error, increasing as projection lead time increases.
 
 june 2011 report
 
 
info@atlasofgiving.com
•
877.414.0078
•
 june 2011 report
•
page 2 
 ©2011 ATLAS of Giving™, 877.414.0078.This material is provided for the intended the ATLAS of GIVING™,Pat. Pend., member only. Distribution of this information without express written permission is prohibited.The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaimsany and all warranties, whether express or implied, including (without limitation) any warranties ofapplication for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a+/-4% margin of error, increasing as projection lead time increases.
introduction
What is the Atlas of Giving?
The Atlas of Giving is the economic intelligence tool for charitable giving.
 Forecasts charitable giving in the U.S. for up to 12 months (updated monthly)
 Measures charitable giving monthly
 Analyzes the impact of current events on charitable givingThe Atlas of Giving is the definitive measurement of charitable giving in the United States. It is a precisemathematical formula (algorithm) that relies on specific, defined economic and demographic input factors. Theformula accurately matches published giving data for the last 42 years. It's coefficient of correlation to pastpublished data is 99.5%. Because the factors included in the algorithm are documented and reported monthly, theAtlas of Giving is able to use that data to measure charitable giving monthly and does not need to rely on surveysor delayed segment reporting data.The algorithm accurately accounts for changing economic conditions, demographic trends, natural disasters andsignificant national and world events.
What are the practical benefits of the Atlas of Giving?
 Raise more money with better information to plan by.
 Adjust spending and promotion to forecasted giving conditions.
 Compare fundraising results to a monthly benchmark.
 Create more effective and efficient budgets.
 Trend analysis.
 Evaluate Chapter/Unit/Region results now.
 Evaluate staff performance today.
 Evaluate promotion results immediately.
 Gain a competitive fund raising edge with information that others do not have.
 Make your organization more effective and efficient.
 Monitor effects of policy changes on charitable giving.
 Refine existing models/forecasts with additional information.
 Build new models/forecasts based on Atlas of Giving data.
 
 
info@atlasofgiving.com
•
877.414.0078
•
 june 2011 report
•
page 3 
 ©2011 ATLAS of Giving™, 877.414.0078.This material is provided for the intended the ATLAS of GIVING™,Pat. Pend., member only. Distribution of this information without express written permission is prohibited.The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaimsany and all warranties, whether express or implied, including (without limitation) any warranties ofapplication for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a+/-4% margin of error, increasing as projection lead time increases.
introduction
$26.16$28.95
JUNE 2010JUNE 2011MONTHLY GIVING ($ BILLIONS)20102011$322.75$347.71CALENDAR YEAR FORECAST ($ BILLIONS)
monthly snapshot – june 2011
Charitable giving for the first half of 2011 has beenawesome.
Through June, $174.06 billion has been given – up 9.2% over 2010.
 The forecast for the second half calls for a slowing rate of thegrowth of giving ending in a flat December as compared with2010.
The current forecast indicates that 2011 will finish7.7% better for charitable gifts than 2010.
 The long term forecast for 2012 is dismal. The current forecast projects a significant decline in giving for the firsthalf of 2012.The forecast suggests that fundraising activities will enjoybetter results the earlier they occur in 2011.
Based on thecurrent forecast, a fundraising event or mailing held inSeptember will raise more than 8% more than one heldin December.
The good fortune is not equally spread across all charities.Organizations and churches that rely on large volumes of small gifts from individual donors are not doing as well asthose that emphasize major gifts from individuals,bequests, corporate giving and foundation grants.
Up10.7%Up7.7%
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